KOI
Be different - Break the rules - Create your own tradition!
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Solution

In the imaginary and in reality the Koi carp are white with the red spot. This wants tradition. This is in all the Japanese lakes. But what if a carp wants to break traditions and become unique and original? ;-) The sense is the desire to break the rules, to stand out from the crowd, to create your style and be unique!

More Perspectives or Details

Campaign example

Colour or Design Variations

Three color variation

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