This idea takes an inspiration from the Crystal, not in direct but in an abstract way. Its sparkling transparent and glamorous character complements and underliens the image of the product. Crystal is a good attraction for a women audience - "Diamond is a girl's best friend".
Launch Henkell App on your smartphone, point the Camera on the Bottle, activate the Crystals, create any message you want and share the link with your friend. Create your own traditions with Augmented Reality!