"Don’t take yourself too seriously and create your own traditions!" - The sleeve design is a metaphor for this motto. As tradition has it's rules precise and rigorous, a life that evolves around them is predictable. One that lives by such rules rarely has a sense of authentic accomplishment, regardless of the achievement. Therefore the sleeve represents a maze (tradition) and a path (representing one's life) that abruptly decides to go it's own way(choice), regardless of the cultural baggage.
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Colour or Design Variations
3 colour variations - first transparent sleeve (bottle behind) with green tint. Sencod - beige sleeve with grayscale maze (classy/elegant take). Third variation - ultraviolet tint (since ultraviolet is the colour of the year and it's not according to the rules :D)