Crystalize your own tradition, geometric pattern as symbol for breaking up tradition.


The geometric pattern stands for previous societal values and norms: the occasion when/how to celebrate/drink champaign, and roles of women/men. Creating your own tradition is symbolised by the breaking of the pattern. Parts separate from it and fly around to create something new, a new occasion to party or to meet up, e. g. having sparkling wine in the lift or at the cinema. The flow of the crystals express the feeling of freedom. The golden color on dark ground stands for exclusivity/glamour.

More Perspectives or Details

The visual elements the opening pattern can be used in print campaigns to support the message of creating your tradition in a modern design.