As a playful twist, the sparkling wine glasses come in different sizes (i.e Coupe, Tulip, Flute), symbolising the individuality of the consumer and versatility of Henkell Trocken through various drinking traditions/styles/occasions over the last centuries. Confetti in the background and foreground add a sense of depth and underline attributes such as amusement and celebration. ”Don’t take yourself too seriously“ means having fun, breaking the rules and making the seemingly impossible possible.
The linestrokes of the repeating pattern add a handdrawn aesthetic to the dynamic composition of the design. Every time in history had its own style - Coupe, Tulip, Flute... and they still exist in many homes. All of which are now combined in our modern society and in this festive limited edition.
The different colour combinations in red, gold, dark green and black remain true to the brand‘s visual character. The overall intention was to demonstrate that Henkell’s sparkling wine allows you to be elegant and exclusive while having fun, celebrating life and sharing memories and traditions.
I think the pattern you've created is really effective. A minor comment; I think I'd change the red circle on the variations to the same color change in the pattern.
Hi tcurtisart! I also tried these variations but wanted to give it a continuous theme throughout the presentation. This would be just a minor change to do once the client/Diana has come back to me with feedback or if I go to the refinement round. Thank you :)
Really fun pattern !!! I would love to see a version where the pattern is a little bit less crowded with more refined elements, at the moment I feel like it might be overwhelming. Just my two cents though ;)
Hello Kakel, I tried about 20 different variations in colour and size and these felt the most elegant and festive. You have to remember it will be printed on a bottle so size will vary a lot from your computer screen, which in turn makes the pattern look significantly less crowded. I will wait for the client's/Diana's feedback before making changes. Thank you :)
I really like the pattern and the use of different glass formats. The relationship between individual customers tradition and glass formats works really well. The different glass formats are intended for different types of drinks. The choice is not casual. Each glass shape is designed to better enhance a particular product. Imo you could improve your description to enhance your idea! Well done ;)
Thank you Davide for taking the time to provide feedback for further improvement - although I must admit I am not 100% sure what you mean by this quote "The different glass formats are intended for different types of drinks/products. The choice is not casual".
I am unsure if your comment critiques the choice of glasses? This is not like cocktails. Sparkling wine can be consumed in many ways, in fact every household seems to have a different set of glasses. Practically there is not one ultimate sparkling wine glass shape. However, having said that, the choice of glass does to an extend matter, i.e people tend to have expensive crystal glasses on special occasions, but again it remains the same product.. Throughout the last centuries some patterns also become apparent for example I think the Coupe was largely popular in Germany in the 1920s and later 1960s, styles come and go and are now joined together in our contemporary society.
So people, occassions and time eras have their own favourites for the same product. Could you please clarify your comment so that I can edit the solution description :) Maybe I misread something
HI vin-cent here some links that maybe could help:
https://i0.wp.com/thegrape.com/wp-content/uploads/2014/09/various-red-and-white-wine-glasses.png
https://wiinemesite.s3.amazonaws.com/images/basic-wine-101-guide-infographic-poster.width-800.jpg
Interesting concept and nice design, vin_cent! I am also having trouble a bit with the reality vs. your concept. It is not common that when there is a drink such as wine / sparkly wine, that each and everyone goes and picks their favorite glass shape (as it might be with coffee / tea and picking your favorite mug). However, Henkell does also promote cocktails and, hence, the drink can end up in a different glass shape than usual.
I guess if you keep true to reality and tweak your concept a bit, you might have something there. ;)
I hope you find this helpful! Diana
Hi Diana, thank you for the comment. Would also love to hear what the client thinks. I just wanted to clarify again that there is no ultimate sparkling wine glass shape. These five are all in common use and when you ask around people have different sets at home. It is more about the fact that drinking tradition/styles have changed over the years and are joined together in modern society. It has nothing to do with cocktails, but the individuality of the consumer through history and different occassions - showing the versatility of the product. If I change the pattern to just the Flute (the most common type at the moment I assume) it would loose on the concept of a pyramid as a well known party tradition with an unusual twist. Hope this made it clearer. :)
Yes, this makes things clearer. I agree as well that a one glass pattern would be too simple. So if that is the concept, maybe you want to make sure that it sits crystal clear in the Solution part of your idea. ;)
Cheers, Diana
Here as a visual reference on Vintage Henkell Posters on how glasses have changed throughout history.
https://i.pinimg.com/originals/c9/52/7d/c9527dbf4fcc5963c848fa84b4c9dd72.jpg
https://i.pinimg.com/originals/17/5a/d1/175ad1bf52051c8f6dfb8e094c3ca50b.jpg
https://i.pinimg.com/736x/b9/bc/8e/b9bc8eaa14f665985ada7f8c12b6e973.jpg
https://i.pinimg.com/736x/d7/fb/3e/d7fb3e8fddb8ce1f7634b56af96d4f41.jpg
https://i.pinimg.com/736x/f4/4c/8a/f44c8af8d47af5ea365cafb46af42198--sparkling-wine-print-ads.jpg
I updated the description, please me know when the client has any feedback for improvement. :) Have a great day!
![Fresco [Update 01.02.]](https://uploads2.jovo.to/idea_attachments/811714/fresco-new1_big.jpg?1517513335 "wycich83")
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