Chamois is the New Black https://dictionary.cambridge.org/dictionary/english/brown-green-etc-is-the-new-black
Create your own tradition
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Nice work! I had to read your description to understand what Chamois was, never heard of it! I like the spiritual aspect of creating your own tradition, I think it's a great starting point. I would love to see more of that "spiritual" vibe you mention. I also think the design should speak by itself without the text, but that's just my opinion :) Will be back to see your development!
From our team, thanks for the compliment, Kakel!
As for Chamois - this is a Henkell color, specifically mentioned in the brief. Maybe you missed it. :)
The text is part of the design, but it can be easily removed if the client wishes.
Strong head mate even if this slogan is rather tacky and may not be original for a limited edition. Anyway need to improve the description of your idea. Do not forget to improve the description of your project by explaining the relationship between the visual and Henkell claim "Don’t take yourself too seriously and create your own traditions!”.
We think the bottle design speaks for itself, so no need for too much writing.
Here is the slogan: "In the spirit of "creating your own tradition" - Chamois is the New Black".
Of course, Henkell may like the bottle and put whatever claim they see fit. :)
Hi WR. I like the color blocking effect, like in fashion. Although the split seems like it's playing it safe, not to extreme. Also, maybe you don't need the type. Out of context, I don't think most people will get what it means, and that "Chamois" is a color. Are you referring to the color of the label, (which is Chamois), or the bottom half of the wrap (which looks more gold)?
https://dictionary.cambridge.org/dictionary/english/brown-green-etc-is-the-new-black
I really like your concept and to be honest I do not need more explanation to it. However you could add for instance the link shared with me above to your Solution. The only thing I am still struggling with are the three different type sizes, and, probably, but I am not sure, three different type fonts as well. Somehow they don't work together yet - maybe you want to play around with that more.
And quick question: I am not getting the alternative design on slide 3. What does that shape mean? is it an opening?!
Have a great day! Diana
Dear Diana, thanks for your support and understanding! It really means a lot for us!
The different sizes are corrected now, the font was the same though. An answer to your quick question: yes, you got it! :) The shape is a zip, it hints at something for creating own traditions. :)
Best to you, Martin
Sorry ppl for my misunderstanding. Your idea is really interesting and the message is strong and direct! Weldone ;)
Love the idea!!! I think the golden line create a beautiful harmony with the label! Good job Guys. It create the feeling that I am looking inside the bottle!
Hi team, I got the idea at once ;) My only concern is slide 3, the division looks not harmonic for me, having said this, did you try the upper part of the design without the strong cutting line and more fine transmission with the chamois ? Just my observation ;)
Woah! Congratz... I was so stupid to not recognise such a great idea from the beginning! I'm really happy ;) PROSIT! °
wildyracingcollaborator
over 2 years agoFrom me and my colleague Razorxx, we wish to say huge THANK YOU to everyone who liked and supported our idea! It means a lot to be placed 1st in such action-packaged project, full of great creatives and wonderful ideas! Appreciate the support and kind words from every single person and wish you best of luck!
As Wildyracing said, thanks to everyone who supported us! You are the best!
Wow, you are a real "specialist"! I can't judge for it by your lacking portfolio, but such a great feedback has to come from a person who is a real legend in design. By the way, I don't seem to recognize if you've ever contributed here in jovoto?
Well, company policies change, we will have to live with new people telling us how good they are and how bad we are. But only telling, because showing requires skills which might be hard to learn. Insulting other's work is far quicker and easier. Still, we prefer to let our success speak for itself. ;)
Big congrats, super team! Clever managament of composition and colors! Excellent design! Well deserved!
![Simple Golden Waves [Update 1.0]](https://uploads0.jovo.to/idea_attachments/810876/golden-waves-new_big.jpg?1517006202 "wycich83")
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