I tried to create a beautiful and stylish pattern that follows the curves of the bottle. Feminine but not female. The message in my concept is: be playful and express yourself in your full potential. I got inspired by the peacock who at first appears as a ordinary bird but when it opens its tail, shines with majesty and grace. I want that feeling for all of the Henkell consumers. Discover your best and bring it to the world. Be mysterious, confident, glamorous and sparkle with your own shine!
Peacocks are magnificent birds known for their beauty and grace. They symbolize Vision, Royalty, Spirituality, Awakening, Guidance and Protection. The Peacock tail has the "eyes" of the stars. For this reason the Peacock feather stand for immortality and resurrection, and represents a pure soul.
Spark in different colours!
Excellent pattern! The composition is festive and sensual. You have attempted to create a relationship between visual and individual tradition. In my opinion, however, the solution is too general. you should try to improve the description of your project by defining a strong link with Henkell's claim through a deeper message.
Hey, Davide! :) I’m really happy that you like my design. I’ll work around the solution a little more ;)
Beautiful design Janin :) I do have to agree with Davide's feedback though! Maybe you can try adding Henkell's red and green color to make more festive!? Keep it up!
Thanks, Kakel! :)) I do have color variations in red and green, and variation with red in it. I don’t want to add to many colors in one design because my concept is for a clean and simple look ;)
Beautiful design and a beautiful concept, Janin. The color variations work well as well!
The only thing that doesn't click with me at the moment is that I don't know if the peacock also relates well to the "don't take yourself too seriously" part of Henkell's claim, as this bird is indeed very majestic and seems to take themselves pretty seriously. :) What are your thoughts about that?
Cheers, Diana
Hey Diana, that you so much for your comment!! I definitely have to agree with the peacock part ;) But I feel that this can be a reversed message as well: "Don’t take yourself too seriously” that’s not what this is all about, “Create your own traditions" by being playful and express yourself freely! :)
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