Many sheet of paper float upward and bypass the sticker and logo like bubbles. Paper are square in shape, which complements the feeling. Background is dark red, which is very precious and regal seems. This is many pages (like in diary) - there appear a lot of important and happiest moments of peoples life they all together moving to the top. Playful and noble it makes the overall tasteful impression that you immediately get a feeling of happiness and forget all the problems for this moment.
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More Perspectives or Details
Henkell advertising example.
Colour or Design Variations
More color variations vor big Happiness!