Henkel together with the generation of young people break the rules and squeezes the hourglass, so the time will flow slower and the young people can stay young with their wild opinions longer. Henkel shows us how to enjoy the present moment passionately. Design represents hourglass and encourages people to enjoy life to the fullest. Secondly, it shows the form of wine as if it were poured into a glass. This design also points why can not be wine served to a glass with the shape of hourglass?
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This shows the detail of the hourglass. On the other side this design represents the sparkling wine in a glass.