Test project 5Food & Beverages Insights for Confidential
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The Henkell brand is one of the best-known sparkling wine brands in Germany. Founded in 1856, Adam Henkell created sparkling wine in combination with his French cuvée expertise and German craftsmanship. The brand quickly became a global player and is now available in more than 100 countries – and to this day, every single bottle sold worldwide is produced in Wiesbaden.
Henkell asked jovoto's creatives to design their 2018 Limited Edition. Henkell is perceived as a high-quality brand with a very strong traditional character. They wanted to find a design that translated their values by boosting their modern perception, infusing the brand with the spirit of innovation and creating an overall attractive limited edition.
This limited edition design “Make a Wish” was created in a jovoto collaboration by creatives Zdralea Ioana and Marinusss. Public voting led to 64% choosing the design as a winner. The design was available in shops around the world from November 2019.