The concepts �value� and �friends� are closely linked and are impossible to dissociate, either in the personal level, or in the business world.
The proposal seeks to take advantage of this conceptual link, associating it with the visual connection between the letter "v" and "f". A curve line crossing upward combines the two letters, conveying the idea of relationship and the concept of progress. As a young and new company, full of activity and dynamism, the organic lines communicate action and movement.
The lettering expresses credibility and seriousness that the company intends to communicate. The brand name is in bold and condensed to form a block of great visual impact which allows good legibility in small sizes.
The orange logo appeals to youth and dynamism, while the gray lettering conveys elegance and reliability.