Keyvisual
Quotation marks as a symbol of value-based communication.
The cubic form communicates reliability and stability.

Font
Straightforward and clear font that visualizes the corporate values of honesty, reliability and competence, but also the fresh, elegant and modern facet.

Color
Soft blue tone, that connects tradition and modernity. Gradient to lighter blue within the visual to bring out the web 2.0-aspect. Combined with gray to achieve spatial differentiation within the visual.