Inspired by the speech ballon, clouds and a heart tying values & friends.
The heart means friendship, values and respect. 
One bubble is the communication bubble and the other one is the heart, both together turn into a kind of cloud bubble. 
I try to reduce as much as I could and gave space to it to became something simple, clean and easy to understand.
Since you have the value and friends words in the name of the logo, I don't think it need to enfaces again the values and friends in the icon, but the idea of the logo as respectful communication social media 2.0.

"the goal of convincing their clients, that success through appreciation and mutual respect is possible."

The cloud is something imaginative and creative, since you can imagine forms and images in the clouds, brings softness and lightness, all you want in a social media. 

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