re•nergy

Solution

I tried to find a very short and simple Brand name for this contest. The word "re�nergy" is a mixture of REnewable and eNERGY. This name is short, simple, very easy to comprend and tells everything about the theme.

The claim "Clean new world (since 2050)" is based on the  Aldus Huxley Novel "Brave new world" and means that we will have a new kind of  energy policy till 2050. And since that year we will have a cleaned world.

 This very illustrative Key Visual is made to obtain the advertence of the younger generation  because of its very playful and modern design. It shows the kinds of renewable Energy like water, wind and solar energy. This generation must be the target audience for this campaign cause they are our future.

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