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Curaprox Special Edition Designs 2021

Just like honey softness!

Who doesn't like the soft texture of honey? Now you can have the same feeling with Curaprox 5460!

Solution

Based on the soft feeling of honey in mouth and because Curaprox 5460 ultra soft is well known for its gentle touch of the bristels, it emerged the corelation between these two. Together with the pattern of the honeycomb resulted a catchy design with yellow background and black dots specific to the beehive with its hexagonal geometry which merge with the one of the bristlels. The message behind the toothbrushes makes reference to the sound of bees and our universal symbol for snoozing.

Your design here

The design of the package is based on the honeycomb pattern, using the idea of empty and full pockets of honey in order to emphasize parts of the package or send a message through the way they are contoured.

Your design applied to the toothbrush & bristles

The handle has a solid colour which resembles the one of honey with Honey Yellow 16-0946 TCX, becoming a background for the bristels which are different between the two. They resemble the male/female bees in a graphical way, being easily distinguishable in bathroom. The black used is Pantone 6C.