Using an iconic pattern from nature is a way of registering attraction between a user and a product. The clown fish has a pattern easily recognisable by most people and even when a person doesn't recognise it, they still fall in love with it's colour and pattern. So using this on the Curaprox package will create a striking desire for the product.
The Clown fish is an Iconic and naturally beautiful creature, that draws attraction on site. This is the same feeling I want to capture when customers view this product on a supermarket shelf. I would like them to go; "oh I love that " and thus purchase it for it's appearance.
I am not trying to sell the durability or quality of Curaprox Toothbrush, it is already known for that. I am trying to sell an icon. Thus using the pattern on a clown fish that draws a natural affection from people will also naturally pass on the same charm on the product.
I am Akinwande Adewale Olanipekun, an Industrial designer, product designer and graphic designer. I live in Pistoia Italy. A Nigerian by Nationality. At the moment I am a freelancer designer.
