Colourful, eye-catching design for every age and gender. The red palette is not typical for oral care cosmetic, usually, it’s blue or mint or classically black and white. Red calls us to action, gets us motivated. Red is associated with luxury–a red Ferrari and the soles of Louboutin shoes declare that a person has achieved material success.
I chose geometric shapes because these are the most commonly used shapes. We know them from kindergarten. Straight lines and right angles of shapes give a sense of reliability and security. Triangle is dynamic. The circle has a long association with the sun and Earth.
Colour palette: Brown is a relaxing colour. We associate it with coffee and chocolate, home, and it’s the colour of our roots and of history. Red is associated with luxury and love. Orange is an active colour, so we think of orange as saucy, vibrant, and fun.
Hi, My name is Julija, I'm from Latvia. I'm a graphic designer with 7 years of experience in an advertising agency. Now I'm UI/UX designer
Instagram @juulijab
