As a wellness lover and Curaprox user myself in the begining it was a bit difficult to replace my good old bamboo toothbrush with Curaprox. I did it of course and felt the difference. This design is inspired by our true colors and by our I mean nature and humans as part of nature. I was aiming for something more neutral at first, but I guess this is how our true colors are - vibrant and contrasting, yet somehow living in harmony.
A little hidden message would make the user experience more personal and probably even encourage selfcare but also caring for a loved one by sharing the content of the package with them.
The colors resemble natural feeling by not being too loud yet being lively and vivid.
I've been practicing graphic design and illustration for several years mainly in Bulgaria. Currently I study MA in Visual communication in Basel, trying to make a good combo out of both worlds. I myself use Curaprox brushes since years, and love changing the colors, so the challenge is really fun to play around and rethink this humble daily object appearance and how do we make a choice when buying one.
