This design is designed to capture the eye. Differentiating itself from the crowd with a more hand drawn style but at the same time keeping it clean and easy to read. It has an eye catching pallet that can attract every demographic in a store.
A drawn design that keeps the line art dynamic and gives natural look and feel. A deliberate decision, as many products have evolved to a sharp almost industrial design language & seems over saturated. Organic shapes give a natural feeling, that's great when your product is in the hygiene category.
The visual is often related with something clean. That's a lemon, though there is a significant change as the colors are inverted with the lemons being "blue" while the background is yellow. That's something that creates an interesting "confusion" to the human eye making it stand out.
I am Stefanos Pletsis, a 30 years old designer, Illustrator and animator. aka Scrapdog.
Please take a look at my work at
www.stefanospletsis.com
www.behance.net/stefanospletsis
