A simple yet playful packaging design in pastel colours with a harmonious gradient. The artwork as well as the bristles design represent skies around dusk & dawn, which is when most people tend to their oral care routine. The design is light, airy and catches the eye without being too loud or sweet. The colours of the handles complement each other well and do not presuppose gender. The fixed elements such as the logo and type are clear and legible, and interact with the packaging nicely :)