LGBTQIA+ suffers everyday just for being who they're. Brazil, for example, is the country that most kill transgender people.
In supermarkets and drugstores we almost don't see ourselves represented in products that are made for straight or cis gender people. So: why not put this representativeness on our toothbrushes?
It may sound simple to straight people, but for us it's a huge victory to have flags that represent us.
We have nothing to be ashamed of. We're proud to be who we're.