I decided to make a pattern with something that looks like a monster with a big mouth and big teeth to create a link between the main theme and the imagination of how a cavity could look like if it was a cartoon.
A repetition to reinforce the idea that repetition is essencial when you brush your teeth.
the neon colors is to create a light visual to make the "cavity monster" look more friendly.
Just one pantone color to make the toothbrush blend to the visual background.
I'm a Brazilian graphic designer based in Maceió; I'm a partner in a graphic design studio called RECA, and been working with design for about 11 years.
To see a little bit more of the work i've been doing with my business partner you can check out at:
https://reca.com.br @estudioreca
