Curaprox doesn't just make toothbrushes. They create objects of desire. I cannot say specifically how many Curaprox brushes I have purchased over the years. For me, design and quality have always been the main factors for acquiring them. I created this layout thinking as a customer, looking at the packaging of the brushes on the shelf and immediately wanting to have them. I feel that many users of the brand would feel the same way.
A mosaic of brutalist and geometric shapes, inspired by the Memphis Design movement of the 90s, with eccentric and powerful neon colors that accentuate the whole aspect of design.
The colors used on toothbrush handles and bristles are the same as on the packaging: PANTONE BLACK 6 C, 656 C, 7481 C, 375 C, 3252 C, 266 C and 803 C.
Hi! My name's Fernando, I'm a 31 years old Brazilian and I live in São Paulo. I have 16 years of experience as an art director and graphic designer and currently I have my own creative studio. Every day is a new learning and I try to constantly overcome myself. Having my own art illustrated on the packaging of Curaprox toothbrushes would be a dream come true! Thanks for stopping by and you can find more of my work on my Behance profile: behance.net/fernandopeixoto
Cheers!
