This project is based on the neon trend and digital language. These characteristics attract the attention of the younger audience, making the packaging eye-catching and attractive both digitally and on store shelves and pharmacies.
The art created has several smiles in the shape of emoticons, with vibrant colors. In addition, it has a hidden message that is revealed when the brushes are removed from the package, “smile with your teeth :D”.
The brushes in black, highlighting the patterns on the bristles with neon colors in PANTONE 1225 C, 7479 C, 232 C.
Hello! My name is Zuleica, I’m 21 years old and I'm a freelancer designer from Santa Catarina, Brazil.
In my designs I like to use opposite colors that talk to each other.
I have a degree in Graphic and Product Design. I currently study photography and user-centered design.
More about me: behance.net/zuleicacenci Instagram: @zucenci
