The design was made thinking about the shapes of the brushes and their position in the package, resembling a ghost with their contours. The colors were chosen trying to complete the story: a white ghost in a dark room, and the red eyes are added to make it more vibrant and impactful to the buyers. In addition, the word "boo" completes the idea of the ghost and the pattern made with the "o"s from the word creates depth to the main character of the image.
When the brushes are taken of the package, the eyes of the ghost become empty, creating a void that matches with the mouth, giving him another chance to scare. The neutral colors are liked the general public and the character can be appreciated by adults, teenagers and the more courageous children.
The bristels are all in a bloody red color, with a single white one in the middle, representing the eyes of the ghost. The handles are all black, providing the necessary darkness to a scary figure
I'm a brazilian artist and architecture student who loves visual arts and graphic design. instagram.com/beatrizreo
