Here's what happened

Task

Curaprox knows, that alongside providing premium dental care, good design also motivates - it helps to get people brushing, and this is their main goal! They love to see customers realise how effective their products are, whilst enjoying the overall experience with Curaprox products, and wondered how might they bring these elements together to grow brand awareness?

Approach

In an open Crowdstorm™ on the jovoto platform, we engaged worldwide Curaprox fans, and the jovoto community to take part in the #curparoxdesignchallenge and design the next four special edition toothbrushes. 'We're going to invite designers to join our design challenge by showing Curaprox’s appreciation of art and creativity. Curaprox turns boring objects into unexpected canvases and wants to give designers a chance to make their mark on thousands of bathrooms and homes'. Following the 5 week open Crowdstorm™ an open voting period to select the final four designs took place on Curaproxs website, creating a buzz around the designers and allowing their consumers to have the final say!

“To see that many lovely artists all over the world come up with such fantastic and creative ideas is a real pleasure. It also makes selecting the final winner so very hard to choose. A great help was the experience and the inputs that the jovoto project team has shared with us. Overall it was a wonderful pleasure.”  - Alessandro Trotta, Marketing Manager, Curaprox

Outcome

Over the span of several weeks, the project collected over 1400k different submissions from over 680 creatives. Those creatives submitted their ideas from all over the globe, Curaprox's fans all came together in one central project room to ideate the next Limited Edition. After the community and KPI rating on the jovoto platform, Curaprox took the winning 12 ideas to voting on their own website to really bite down on the final designs. The final results showed 4 designs to be the chosen ones. Curaprox licensed all the ideas from the creatives and put in the order for production. We are expecting the Limited Edition to hit the shelves in Autumn 2021 with supporting Marketing initiatives from the brand.

Awarded ideas

Fox Forest
mochawalk
44
1
8.65
Dino
G_Sasha
71
2
8.38
The shy Yeti
Angelo_Ippoliti
144
4
8.29
Tiger
G_Sasha
62
9
8.18

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