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Deutsche Bank is in the process of creating new services that add greater value to the digital experience of business customers.
One very promising field of action – data banking – was identified through a series of interviews with Deutsche Bank business clients and Deutsche Bank business consultants.
In the future, data could very well become a new kind of virtual currency that creates additional value for banks and their business clients.
Deutsche Bank has access to a vast amount of client business data. This tremendous pool of financial knowledge – which runs deeper than most retailer data – is a key asset that is not yet being fully utilized.
This project focusses on developing ideas for interesting data-based services that create value for Deutsche Bank and their business clients.