Design the Future of Learning

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"Temp Stop" engagement (restroom, breakroom, elevator, etc)
For "captive audience" in locations like restroom, breakroom, elevator, company shuttle bus, etc.
1/3

Other (The "temporarily captive audience" that visits company restroom, cafeteria, breakroom, elevator, or is seated in company bus, etc.)

Observation

My initial submission visual shows a restroom and urinal area. But this submission's idea works for any place that has a "captive audience," even for under a minute.

Paper flyers are still common for notices in workplaces. However, some organizations are reducing paper use and substituting paper notices with digital screens, instead. Because of space/character limits, I will hereafter refer to "notices" - but remember digital screens can be used just like paper flyer for my solution.

Conclusion

See THE COMMON THREAD: Man stares at notice posted on wall above the urinal; Person stares at notice inside toilet stall; People inside elevator read notice in elevator; People waiting for an elevator read notice posted near elevator summoning button; Person reads breakroom notice while waiting for microwave cycle to finish; Person at coffee machine or water cooler or vending machine; Person sitting in a company shuttle bus during a journey reads notice posted on the back of the seat in front...

Solution

Every few days, a different teaser question ("Do you know?" "Can you solve...?" etc) gets posted at captive-audience locations inside company premises. Printed on a TEAR-OFF flyer. A reader who realizes he/she doesn't have the answer (but would like to know!) can carry away a torn piece of paper containing a link to motivational messages and the solution/resource. When he logs in to access the link, he is tracked and incentivized. If someone reports he already knows, also tracked & incentivized.

How would you stage or advertise your hack?

Because of the use of the flyer/notice/digital screen, the staging and advertising is already an integral part of the hack, as explained in the first slide.

Remember that the hack can be put up in not just the restrooms, breakrooms, cafeterias, shuttle bus, etc, but in any location where passing employees are a "captive audience." The power of the hack is in how it reminds people to check if they know something (or not) and how it uses a no-pressure "access the learning resource if You wish" strategy, with incentives to bring employees aboard for learning. Those who claim they already know are also tracked, because they represent in-house knowledge/skills stock.

Instead of a tear-off flyer, some companies may prefer to implement this solution using digital screens or tablets instead of the printed flyer. If specifically requested by the Jury, I can provide some more details in private (I cannot post some details here, as there may be an IP protection issue. Thank you).