What is jovoto?

jovoto is the creative workspace of the future. We are a global community of creatives and designers who bring innovative ideas to global brands. When we brainstorm at internet scale, we call it crowdstorming.

Join this crowdstorm!

Sign up to become a member of our global community. Once you join, you can access this project by submitting your jovoto Pro application. We will review your portfolio within 24h. Looking forward to seeing your work!

Join this crowdstorm! 

Sign up to become a member of our global community. Once you join, you can access this project by submitting your jovoto Pro application. We will review your portfolio within 24 hours. Looking forward to seeing your work!

Background

It’s Christmas time and you still have a million things to do before you can relax and enjoy this magical time with your friends and family. At what exact moment during this crazy, busy time do you decide what type of Christmas chocolate you want to buy? 90% of purchase decisions are made right at the point of sale. That is why Milka wants to explore how to better engage and activate the consumer in that exact moment-of-truth when he/she is deciding which chocolate brand to buy.

Milka is the undisputed leader in the chocolate market for Christmas seasonal products in Germany.

What’s the task?

Milka is curious to see ideas that disrupt the way activation at the physical and virtual points of sale normally happens. And by this we mean innovative digital and technology-based ideas that are different from everything else that shoppers have seen or experienced so far in bricks-and-mortar stores and online shops.

What’s in it for me?

  • Connect with a creative and innovative global crowd.
  • You could win one of 18 cash prizes out of the €12,500 total prize pool, including two halftime awards worth €500 that will be awarded to the creatives with the best idea submitted before the halftime feedback.
  • Get your idea licensed and realized by Milka.