About the project

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Background

It’s Christmas time and you still have a million things to do before you can relax and enjoy this magical time with your friends and family. At what exact moment during this crazy, busy time do you decide what type of Christmas chocolate you want to buy? 90% of purchase decisions are made right at the point of sale. That is why Milka wants to explore how to better engage and activate the consumer in that exact moment-of-truth when he/she is deciding which chocolate brand to buy.

Milka is the undisputed leader in the chocolate market for Christmas seasonal products in Germany.

What’s the task?

Milka is curious to see ideas that disrupt the way activation at the physical and virtual points of sale normally happens. And by this we mean innovative digital and technology-based ideas that are different from everything else that shoppers have seen or experienced so far in bricks-and-mortar stores and online shops.

What’s in it for me?

  • Connect with a creative and innovative global crowd.
  • You could win one of 18 cash prizes out of the €12,500 total prize pool, including two halftime awards worth €500 that will be awarded to the creatives with the best idea submitted before the halftime feedback.
  • Get your idea licensed and realized by Milka.

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