Here's what happened

Challenge

While the overall sliding door design is favoured by many of the brand’s customers, the doorknob often is a point of criticism. It is viewed as not well integrated into the overall sliding door design (door frame/-profile). The knob stands out from the minimalistic design of the overall sliding door and doesn’t add any value, besides its obvious core function of unlocking and opening. We are looking for creative, evolutionary ideas about what the next stage of the doorknob design could look like.

Approach

jovoto curated six diverse creatives with a background in industrial product design, architecture and product design from six different countries and invited them to come up with different knob directions. The creatives were the opposite of knobs, delivering ideas entirely evolutionary but also some revolutionary routes that the client can use for alternate sliding doors. In the second phase, two creatives refined two of their winning ideas each to a level that the client can take the doorknob renderings to the right team internally.

Outcome

The creative duo refined their two ideas each including full 3D renderings, suggested measurements, animations and lock functions. The client is very happy with the exploration and evolution of their doorknobs.

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