dotHIV is a new and unique approach to fight HIV and AIDS and has the potential to revolutionize global fundraising.
In short: dotHIV will apply for the Top-Level-Domain .hiv (like .com or .co.za) and thus establish the "red ribbon" of the Internet. The initiative aims at achieving widespread public attention and getting internet users actively involved with the topic – both from an advocacy as well as a fundraising perspective.
Having a strong public relations background (the wellknown German based creative media agency "kempertrautmann" is the first longterm supporter), as well as the right technical partners identified, dotHIV is currently building its global partner network. dotHIV, with its strong community approach, believes that the power of many can beat HIV and Aids in our lifetime.
Applying for a Top-Level-Domain is expensive, but its power for social change makes it worth it. Currently, dotHIV is in the process of collecting funds on the crowdfunding platform indiegogo.
If successful, this money will enable everyone around the globe to register websites with the domain-ending .hiv in a couple of months. Already in the first year of domains sales, dotHIV will be able to give ten times the TLD-application-costs to HIV-projects.
Supporters of the initiative on indiegogo will receive some token of appreciation for their donations, and this is where jovoto comes into play.
You as designers can contribute an original artwork, which will be printed and sent to the donors as a gift.