World Wide Outlook
World Wide Outlook

Solution

Designing one pixel of the logo for the dotHIV logo initiative

AIM

  1. Developing a positive symbolic to do with a new perspective or outlook.
  2. Taking a familiar and universal object and simplifying it like a pictogram.
  3. Not involving the HIV/AIDS problematic.
IDEA
Transforming the pixel into a window to symbolise a new chance, hope and perspective.

The well-known ribbon is used as a detail as open curtains and is only recognisable on the second glance.

The pixel is here used as a multicultural space referring to the word wide net and the domain as a new outlook. The frame can be taken to integrate people or countries and to give people�s support or statement a frame.

The pixel works well in a row. Next to each other the curtain folds again like the actual ribbon does.

Other entries in this project