Designing one pixel of the logo for the dotHIV logo initiative
AIM
- Developing a positive symbolic to do with a new perspective or outlook.
- Taking a familiar and universal object and simplifying it like a pictogram.
- Not involving the HIV/AIDS problematic.
Transforming the pixel into a window to symbolise a new chance, hope and perspective.
The well-known ribbon is used as a detail as open curtains and is only recognisable on the second glance.
The pixel is here used as a multicultural space referring to the word wide net and the domain as a new outlook. The frame can be taken to integrate people or countries and to give people�s support or statement a frame.
The pixel works well in a row. Next to each other the curtain folds again like the actual ribbon does.