A Pixel against Aids

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United States of ReD
USR: United States of Red.

Solution

United States of Red:
REd stands for Love
ReD stands for awareness
Red stands for solidarity (through one color)
Red stands for fighting against HIV.
The latitude and longitude lines cross at the "Pasteur Institute": The famous worldwide biomedical research organization based in Paris that was the first to isolate HIV in 1983.