DREISECHSNULL, the business client magazine of Telekom and Lindner Hotels & Resorts, is searching for an innovative idea for a new hotel concept.
DREISECHSNULL provides inspiration and advice for small to medium-sized companies. Written in a journalistic style, it shows the potential of trends and innovations for small and medium-sized companies and offers pragmatic tips and inspiring ideas to help the readers make their own businesses secure for the future and their everyday work more efficient.
Online at www.telekom.de/dreisechsnull/ideenwettbewerb DREISECHSNULL will report on this contest as a case study for Open Innovation as a tool for small to medium-sized businesses and also in the quarterly published print magazine.
Lindner Hotels & Resorts is a family-managed hotel chain based in Duesseldorf. It has more than 34 city and resort hotels in Germany, Austria, Switzerland, Belgium and Spain.
With the planned “me and all hotels” Lindner is creating an absolutely new hotel and lounge concept that networks the hotel guests both with each other, and with the city they are in and its inhabitants. The locations of the “me and all hotels” will be the inner cities of German business and lifestyle metropolises.
The “me and all hotels” will stand out for the fact that they not only appeal to external guests, but also local target groups and communities from the city and connect them with state-of-the-art, high-end communication technology. At the focus of the new hotel concept is the Community Lounge, the meeting point for the guests from the hotel and from the city and with five themed zones (checking in, working, meeting, relaxing, communicating) enables them to undertake several activities at the same time (working, chilling, relaxing, accessing information, communicating and eating). The guests can individually (me) tailor their stays to meet their needs, without having the feeling that they’re alone (all). You can find more information about this in an interview with Andreas Krökel from the Lindner Executive Board.
For the technical realization of its innovative hotel concept Lindner Hotels AG is joining forces with Deutsche Telekom. Together, the two companies have already, for example, implemented the live conferencing solution “TelePresence” in a series of Lindner Hotels, (link to DSN online article), which enables hotel guests to partake in realistic video conferences with business partners at other locations. The cooperation with the two brands is now being extended with the new “me and all hotels” hotel concept. Further innovative communication possibilities will be on offer in the hotels.
The technological potential of our era should be exhausted in order to appeal to and network (business) travelers and the communities from the city. The additional services are an important component of the innovative hotel concept and help to make the “me and all hotels” unique and attractive.