- hotels are often merely anonymous accommodation facilities
- as a visitor you usually act as an observer in the city, but you are not part of the whole
- me and all will be your home in a foreign city
- the city should not remain anonymous, but have a face => repeatedly create the personal reference
- you does not visit town X, but you go "to me and all"
- human encounters are in the focus
- the city should be experienced and not only visited => only can be achieved through a package of measures