Wort im Wort.
This idea works only in german. The campaign plays with words in words and break down business stereotypes. In addition ImmobilienScout24 focus its employer benefits.




�Karre� in Karriere means car

�Sieg� in Aufstieg means victory

�Rache� in Hierachie means revenge

�Retter� in Vorgesetzer means rescuer

�Fördern� in Beförderung �to advanced so.�

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