The campaign will consist: magazine and newspaper advertisement; banners and "growing up" concept where placard gives information about the campaign. The target group is people between 20 and 30 years old. Main concept is "growing up!" where target is people to take business card with scout24 address from the "tree". Main symbols are "tree", "ripening", "advancing", "growing" and "development".
Like the conceptual and new approach - the "growing" factor is great! Really cool tree guerilla, well done!
Hmm, i'm not really convinced at the moment. especially the magazine ad looks way to corporate in my opinion. I think you can go more wild, you should try to step away from the corporate visuals. (Immo24 see themselves as company that still has the energy & creativity of a startup)
I like your connection between trees and growing. Tree sybolises new life and at the same time new, fresh job for this company. Trees in railway station for example, are awesome. But i'm seceptical about your newspaper ad - very well designed but i think it s to much text; including basic infos will be enough, it think. Overally, very good!
thank you. I agree I need to improve the newspaper ad.
The Job Tree. Pretty neat idea...agree with Tondou, text overload. Let the graphics speak louder instead of the words. Pretty strong idea
The tree-display in public space is very nice but your print ad is not very inviting yet.
this is some great work. have to agree with gaborrieger, but else great visuals nice tree idea and great magazine ad.
The "job tree" is very nice idea and the design is proper. Remarkable is that this project is from the few that is folowing the task and it is actually "campaing". The idea is achievable and usable. Well done.
Thank you. I think the biggest advantage is that people can take the internet address with them, because it is ordinary for people to forget. This way they will remember for the website and their interest. It is sad that obviously few people see that.
this one is really great... the idea of tree that growing up is good, and you made this nice illustration to be easily understand...! :D
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