Fa-tastic spring collection

Here's what happened

Challenge

For 2022’s Sping Limited Shower Gel Edition, this beauty brand sought for a consumer-centric on-packaging design reflexing their joyful spirit. Our risk proof approach due to learnings from the pilot project helped ideate disruptive and innovative designs. 

Approach

Based on learnings from our previous pilot project, we took a risk proof approach to achieve original and cutting-edge designs. Prior to the project we conducting consumer research in order to identify market trends and connect with the brand’s target research. The project was divided into two phases including the curation of top professionals and running consumer validation in the first phase and fine-tuning the top designs in the second phase. 

For the first phase, the brand is looking to explore two different special self-care moments that will transform their consumers' bathroom into a Spa! jovoto curated 7 diverse graphic packaging and label designers from 4 different countries and invited them to come up with uplifting packaging label design concepts.

Outcome

The creative team came up with a total of 23 ideas, many even multiple ideas for one fragrance, and bewondered us with their unique style, quality, and storytelling skills. Four of the client's favourite designs moved onto the second phase for refinements.