Fa-tastic collection

Here's what happened

Challenge

This beauty brand wishes to grow its share of the shower gel market by attracting new consumers to the brand. Each year, it launches up to three limited edition products typically surrounding seasonal concepts. While limited editions are popular amongst loyal consumers, they are not attracting new consumers away from competitive brands.

Approach

jovoto curated ten diverse Art Directors with experience in graphic design and illustration from seven different countries and invited them to come up with different graphic designs with the overall concept of Winter. Creatives are asked to create two sensational Limited Edition pack designs that evoke a sensorial experience and delights consumers to their place of happiness every time they wash and to push the boundaries of typical seasonal limited edition pack concepts.

Outcome

The creative team came up with a total of 30 ideas, many even multiple ideas and bewondered us with their illustration style, quality, and storytelling skills. The client's favourite designs went into validation and jovoto's ideas won the validation and are expected to be found in Winter 2021 on the shelves.