Face this way

Here's what happened

Challenge

With its focus on dermatological expertise and clean beauty, this skincare brand is actively repositioning itself as more approachable, natural, and sustainable and is looking for straightforward messaging and attention-grabbing communication claims for two of its products SKUs.

Approach

jovoto curated eight diverse graphic & brand designers with added copywriting skills from 4 different countries and invited them to come up with graphic designs and claims which communicate the brand's strengths in the claims. The creatives were tasked to design the communication claims on the designated pop-up area of the new packaging that would later be on all of the other brand's products.

Outcome

The creative team came up with a total of 27 ideas, many going above and beyond by uploading more than two ideas, feeling motivated by this fun skincare communication challenge.