Follow the Leader

Create a blockbuster film script & poster for “The Digital Leader” to push digital transformation at Deutsche Bank.

€15,000prize pool

Create a blockbuster film script & poster for “The Digital Leader” to push digital transformation at Deutsche Bank.

Background


Digital disruption has had a major impact on the banking industry. In response, traditional big players like Deutsche Bank have continued to invest in transforming their infrastructure as well as focussing on delivering services through digital channels. At the same time the competitive landscape has intensified. Deutsche Bank continues to hold off digital challengers, fintech startups and tech giants on a number of fronts – a situation that will require more specific actions and answers in the future. Deutsche Bank is considering how to push digital transformation forward and convert these potential threats into opportunities.

Digital transformation needs digital leaders.
The rapid development of information and communication technologies has fundamentally transformed the traditional “operating system” of doing business. Digital transformation is creating fantastic opportunities for optimizing existing value chains and developing entirely new models for value creation – especially for finance. While the technological possibilities are seemingly endless, the digital transition process nonetheless presents a variety of organizational challenges. (See the reasons why people resist change in the provided Project Kit). 

This is where the idea of digital leadership comes into play. Digital leaders are the people in an organization who build technological bridges with a human touch and help to connect the old and the new culture. Digital leaders enable, inspire and counteract reluctance or skepticism.  

At Deutsche Bank digital leaders focus on aligning and harmonizing the existing digital offers and client base with the traditional side of branch-based banking. Their most important quality is a desire to encourage new thinking and implementing new initiatives. They manage to keep an eye on existing organizational objectives and understand when digital innovation might produce great results.

For these reasons Deutsche Bank is promoting a new digital leadership initiative to put digital thinking firmly at the heart of the business. An open invitation to all staff members, digital immigrants, digital natives, skeptics, late bloomers and experts to get on board and play an active part in the journey.

What is in for you?

  • Connect with a creative and innovative global crowd.
  • Your ideas will presented to top-level management at Deutsche Bank and other key players in the financial industry.
  • You could win one of 19 cash prizes out of the €15,000 total prize pool.
  • A special “Halftime Award” will be awarded to the creative with the best idea submitted before halftime feedback on the 11th of September who will receive a brand new iPad Pro. The creative with the 2nd best idea will get one-year subscription of Netflix. And if you have the two best ideas, you have the chance to get both! 
  • Next to the community prizes there are 3 Jury Awards in the pool: 2 of the 3 jury prizes will go to the creatives with the best poster design whereas the third will go to the best story script/story board!

Goals

To motivate employees  to consider digital change not as a threat, but as an opportunity that will:

  •  ensure the continued competitive capacity of the company
  •  secure and create jobs
  •  improve processes, workflow and productivity
  •  increase creativity and value creation

In addition Deutsche Bank wants to make a statement to reassure their staff that they have the right digital leadership in place in order to master the transformation process successfully.

Task Definition

Create a movie concept and poster for this summer’s biggest blockbuster: “The Digital Leader.” that shall include the following:

  1. An image or graphic that would make everyone at Deutsche Bank want to see this film.
  2. A concept overview in the form of a short story script, storyboard or summary that illustrates the content/plot of the film.
  3. A short version of your poster and concept on one page (by using the provided Project Template in the Project Kit)

Keep in mind: 2 of the 3 jury prizes will go to the creatives with the best poster design whereas the third will go to the best story script/story board!

A few things to include in your summary of your film script/storyboard which includes:

  • the situation of the protagonist at the beginning (the background / prologue)
  • the challenge / the antagonist / the threat  he / she faces (the rising action)
  • how the digital leader helps to resolve the challenge (the climax)
  • the result of the digital leader's actions ("... they lived happily ever after.")

A few things to include in the poster

  • the film title -- feel free to use "The Digital Leader" -- or come up with an enticing title that ties into the big idea of digital transformation.
  • a tagline that adds excitement and tension (i.e. Star Wars: The Force Awakens)
  • your graphic design, illustration, photography or other visual elements to spice things up 
  • and of course whatever helps you create a cool poster.

In the provided Project Kit you find a template for credits that you can use for a uniform look.

The posters and film ideas will be used to put digital transformation on the agenda at Deutsche Bank in an accessible and entertaining way. The best posters will be shown in internal and external exhibitions. Other potential formats could be screensavers, digital wallpapers and even T-shirts or badges.

And yes, a short film will be produced if one of the scripts or storyboards hits the digital nail on the head.

Target Group

Because digital transformation affects everyone, the movie/script and posters are aimed at all Deutsche Bank employees.

Tonality

The film and posters should be seen as an unconventional and aspirational way of communicating the topic of digital transformation. All film genres are permitted, within the boundaries of good taste.

  • inspirational & motivational
  • optimistic & friendly
  • accessible & clear

Mandatory requirements

There are no specifications as to which graphic elements, images or photographs should be used for the designs. But you should only use images:

1.for which you own the full copyright (usage rights)

2. for which you can pass on the exclusive rights to the client if necessary (please highlight the corresponding materials)

If 2. applies, please clearly highlight the third-party image material.

Required file format

Please submit the following formats:

  1. A short version of your storyboard or storyline on one page (PDF). Please use the provided Project Template.
  2. If applicable, a long version of your storyboard or storyline (max of. 10 slides PDF)
  3. Your movie poster on one page (PDF) in the following formats:
  • DINA2
  • 300dpi
  • portrait

Useful Links

Inspirational mood board for movie posters

Legal Overview

Here is a brief overview of what is particularly important to be aware of:

1. When entering an idea for a project, jovoto as well as the client, may display, share and print it for evaluation or presentational purposes.

2. There is a three month exclusivity period:

  • in which you may publish and share your idea on other websites or social media and ensure it is clearly labelled as a submission created on jovoto.
  • after which you may offer your submission to others and publicly display it.

3. Please ensure that you have noted any and all third party material you used - including the source where it can be found.

4. When uploading an idea you agree to jovoto's general terms of use as well as the specific project terms (see under the brief).

5. The project terms clarify rights for your upload as well as the details that go into effect if and when you are informed that someone wishes to license your design.

6. Please carefully check and review your submission and the attachments before uploading them - they can only be deleted within 24 hours.

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Dear creatives.

Thank you again for all of your hard and inspiring work. We just came out of the client halftime feedback and the response was positive and enthusiastic. As always there is some room for improvement and we wanted to offer some things to remember during the rest of the Crowdstorm:

Keep it inclusive and welcoming

Remember that this project is supporting an internal DB initiative that aims to encourage everyone at DB to become active participants in the digital transformation currently underway. Be sure that your submission is a warm welcome to all employees.

The future is bright

We have a tendency to connect “digital & future” to dark, chaotic, technical,dystopian scenarios. Try to stay away from this angle and take a more positive, intimate and personal perspective. DB wants to evoke hope and inspiration with your concepts! If you feature your hero on the poster, experiment with putting a small smile on their face? What about changing the background  behind to a cityscape with a sunrise or lightening the color scheme?

The human touch

Deutsche Bank likes ideas that include a more intimate, human touch. If your idea rely on "typical" digital elements like 1,0 bytes and the obvious stock image results (google Digital Future), think about how you can humanize your graphics. We do see opportunities for ideas that go in a sci-fi direction but we’d encourage you to consider adding smaller, more intimate elements that grab the viewer emotionally.

Real people

Play around with the idea of putting the focus on “real” people -- this will offer employees someone to personally connect with.  Maybe your character is going through  a learning/growing/coming-to-an-insight journey?

The client feedback is a very exciting point in the project. I suggest that you take a few moment to see if there are ways you can incorporate some of the points above. Congratulations on an awesome start!

Again, here are some of the resources we have created for you:

Inspirational mood board for posters

Film trailers that inspire

Movie posters - Heroes (and anti-heroes)

We now have 12 days left to the project deadline - Go team Go!

Comments

Show older comments (43)

Dear creatives!

Welcome to the DB Follow The Leader Crowdstorm.

I'm your Creative Guide for this project my role is to provide you with feedback, answer questions you might have and in general being helpful. You can find out more about me here. And don't be shy to get in touch with me about anything concerning the projects, this is why I'm here.

I'm really looking forward to read your scripts and posters to see how you'll break new grounds for digital leadership.

Per

Hi Per Zennström! The link for inspirational mood boards for movie posters is not working, or I can not see it... The long version of the storyboard should be 10 slides PDF using the project template?

Try again, I just did and it worked!

Hi there, Are you still having trouble Ana-Maria? Best, Jess

Good morning Per Zennström, I am writing to inquire about the film's budget and scope. The reason for that is to describe ideas feasiblle within the film's budget. For instance, budget, cameras, equipment, location, visual effects, cast and so on.

Thank you in advance for your time

Hi Harry,

I see your point, I will check on that and get back to you.

Per

Hello Harry. We have spoken to the client and they really would like you creatives to "think big and out of the box" and not limit yourself thinking about the constraints of a budget.

On this note I also would like to highlight the importance of the poster, it's an essential part of the project.

Some creatives start with the basic idea & script and create the poster at the end but I have seen projects that take the opposite approach starting with a visual idea and then building characters and story from there.

Hope this helps and looking forward to your concept.

Hi again Harry. I just wanted to let you know that we just updated the halftime award and it's really appealing now. "A special “Halftime Award” will be awarded to the creative with the best idea submitted before halftime feedback on the 11th of September who will receive a brand new iPad Pro. The creative with the 2nd best idea will get one-year subscription of Netflix. And if you have the two best ideas, you have the chance to get both!"

Greetings, Per Zennström. This is really an awesome project. Really glad that we can count on your support and advice.

Happy to hear that your eager to get started. I'm also looking forward to an exciting project.

Per

This is a very cool project! I'm assuming the client wants to see a logline/tagline and synopsis rather than a Hollywood-style script? And what would the ideal running length of the film be? Minutes? Or an actual two-hour blockbuster? Sounds like a fun contest!

Hello Ayal. Welcome to the Follow the Leader project, happy to have you joining this crowdstorm. I would suggest that you format your script so that non-filmmakers would have no trouble following along and grasping your idea. A synopsis is too limited in scope

If your idea is character driven the dialogue would obviously be very important and if your script centers around visuals I would suggest that you make sure that you cover that in a treatment. The length of the film should be 1,5 - 3minutes. Hope this helps, looking forward to your idea!

Per, thank you so much! That is helpful!

Hi Tiberiu. Thank you very much for sharing these inspirational pieces, sharing, encouraging others and being an active community member something that we at Jovota feel is very important and this is really at heart of what we do. These pieces are spot on when it comes to the "blockbuster" aspect of the brief. I can easily see how the challenge that Deutsche Bank is facing could be translated into a action/thriller type script. There are of course a number of other genres that would work as well such as comedy, animation, drama... The possibilities are really endless. Remember that your idea "will be used to put digital transformation on the agenda at Deutsche Bank in an accessible and entertaining way" Good luck!

Hello creatives. I just came across this 7 page McKinsey report on fintech in Germany and the challenges that they face. This might be interesting background reading for you and might spark some ideas about characters and challenges for your movie idea. https://www.mckinsey.de/files/160525_fintech_english.pdf

Hi Per, I have only discovered this challenge today, but was still a bit in the dark about FinTechs and the possible benefits for Deutsche Bank. This article has shed much more light on the topic, thanks for sharing :-)

Hi Ellen! Great that you found this useful. Looking forward to your poster & film concept. Also, we just updated the halftime award and made it even more appealing... "A special “Halftime Award” will be awarded to the creative with the best idea submitted before halftime feedback on the 11th of September who will receive a brand new iPad Pro. The creative with the 2nd best idea will get one-year subscription of Netflix. And if you have the two best ideas, you have the chance to get both! " Good luck!

Hi guys!

The Digital Leader project has now been open for about a week and while I certainly know that developing a script (with characters, story and dialogue) takes some time, I also want to encourage you to submit your first drafts and raw ideas as early as possible.

I say that for a number of reasons. Even if your idea might not be completely developed, getting feedback from the jovoto community and me on a rough draft often prove very valuable as early feedback could help you open up new perspectives on your idea and possibly avoid having to rework something later on saving you time and energy.

Here at jovoto we encourage you to look at your fellow creatives and their feedback as an invaluable asset and creative help. We try to actively foster a spirit of generosity and feedback and we encourage you to take advantage of this.

I just wanted to round this off with a video clip of Seth Godin where he talks about getting things done and his famous “Just Ship It” phrase. https://vimeo.com/5895898

Take a look - it’s really worth it and it has helped me personally in my creative processes:

Looking forward hearing back from you all!

Hi Per, I'm working on some ideas with a collaborator and I hope we have something to show soon! This is a very cool contest!

Hi Ayal, Great to hear that. Looking forward to take a look at your idea. Cool also to have a collaboration coming up soon.

Hi Per, I just posted the idea Tizu Tiberiu and I came up with during a brainstorm. We left many details open and just told the broad brush strokes of the story, hoping you may see the potential :-)

I will work on the storyboard and the poster next. Jovoto doesn't allow you to remove slides after a day or so I think, so I want to have the final versions of them before I post them.

Thank you again for this super-cool contest! I hope me and Tizu Tiberiu can come up with some more ideas, this was fun to do.

Any feedback welcome! Are you looking for more "spectacular", more "outlandish" ideas?

Does the poster need to convey the complete idea? Is it okay if the storyboard remains in a rough, sketched state, or is a cleaned-up client's board version needed like you would do when pitching an add to a potential client?

Should the focus be on the poster conveying the story so they can hang it on the walls at db, or are they really planning to shoot the film also?

Per, I wanted to say, I hadn't seen Seth Godin's "Just Ship It" lecture yet, and it is pure gold! I recognize that so very much! I will find ways to prevent myself from shipping things! So thank you for sharing that! Now I know I have to hush my lizard brain :-) I started a bit, by "shipping" three stories for this contest early :-) They need work for sure, but I conquered my lizard brain.

Thank you so much for sharing that! This may change everything I do from now on!

Hi Ayal. I Try to answer your questions one by one below.

Yes, keep your ideas open for influences from yourself and the community, this is the jovoto way of getting things done. A tip, use a slide with two arrows, one pointing upwards to indicate "Updated project" state and the second arrow, titled "Older Project" pointing to the older slides. Then you don't have to worry about the 1 day rule.

Yes, outlandish and spectacular could be good because it quickly grabs the audience (and it's usually fun)

Yes, Think of the poster as the real thing ie a "real" movie poster. We have created a inspirational Pinterest board just for this, take a look here: https://de.pinterest.com/jovoto/movie-posters/

  • Please provide a short version of your storyboard or storyline on one page (PDF). For the short version please use the provided Project Template.
  • A long version of your storyboard or storyline (max of. 10 slides PDF)

From the brief: "The posters and film ideas will be used to put digital transformation on the agenda at Deutsche Bank in an accessible and entertaining way. The best posters will be shown in internal and external exhibitions. Other potential formats could be screensavers, digital wallpapers and even T-shirts or badges.

And yes, a short film will be produced if one of the scripts or storyboards hits the digital nail on the head."

Happy to hear you liked the Seth Godin video. This video has really helped me personally and professionally.

Maybe it is an idea to split this contest into two stages: 1) the script and 2) the storyboard and poster, since the two are so distinctly different skill sets. Good writers aren't necessarily good artists and vice versa. Both crafts take years of practice to master.

Hi Ayal, in our experience it complicates things to separate out elements that are part of the same project. In the end we would have scripts without posters and posters without scripts. Sorry!

Per, no problem, thank you for the reply!

Hello there creatives!

Earlier on I briefly touched on the fact that I thought that the teaser-trailer format would probably be very effective for many ideas. This lead us to start thinking about how to make film trailers. Why are our favorite trailers so great? How do they communicate SO MUCH in SO LITTLE time?

To support you as you create your original film trailer script, we’ve consulted our resident movie buffs for advice. So here 5 quick tips to help you make film trailers that inspire:

    • Establish the tone/genre Is your film a comedy, fantasy, spoof, western, disaster, indie…? Is this clear to your audience after the film trailer?
    • Introduce your main character Is your main character flawed, mysterious, likeable? Does your audience care about this character after the film trailer? Are they interested in following the main character’s journey?
    • Clarify the story’s environment. Set the stage! Does your audience know where the story is taking place? Do they understand the context? Is this clear after the film trailer?
    • Indicate the theme or message As it’s difficult to communicate everything in such a short period of time, help your audience out! Make film trailers utilizing universal themes like Good vs. Evil, Man vs. Nature, etc.
    1. - Set up the dramatic situation or problem
      What is your story is going to be about? Does the audience know what to expect? Do they want to know more just by viewing the film trailer?

Put your film trailer skills to work and submit your film concept to the Deutsche Bank “Digital Leader” Crowdstorm! Your creative touch could inspire thousands of employees to rethink their roles and the future of banking.

Looking forward to your film concepts.

Hi creatives, I have some exciting news about our Digital Leader crowdstorm. We're getting closer to the half time feedback and we decided to make the halftime prize even more appealing to you. What about winning an iPad Pro - by many considered to be a Graphic Designer's dream tool, or one years worth of Netflix for all movie and TV-series lovers out there.

EARN AN IPAD PRO & 1 YEAR OF NETFLIX The creative with the best idea before halftime feedback on the 11th of September will receive a brand new iPad Pro and the creative with the 2nd best idea will get one-year subscription of Netflix. And if you have the two best ideas, you have the chance to get both!

EARN €3000 * 2 WITH YOUR POSTER 2 of the 3 jury prizes will go to the creatives with the best poster design! If you are a great illustrator or graphic designer, here’s your chance to earn €3000 * 2 with your inspiring poster design.

I'm really looking forward to see updates on your already submitted ideas and of course, many new ones.

Warum werden die Briefings eigentlich nicht mehr zusätzlich auf Deutsch veröffentlicht? Das ist doch eigentlich kein großer Mehraufwand und hilft enorm beim Verständnis der Aufgabenstellung (gerade in Bezug auf deutsche Produkte bzw. für den deutschen Markt).

Hi Tobamin. Here at jovoto we're really proud of our worldwide international community with over 80 000 creatives who speaks many different languages. We would love to be able to provide multi-lingual briefs in the future but for now it's unfortunately possible. Hope you understand and I'm looking forward to your idea. Also I wanted to let you know that we just updated our halftime award. A special “Halftime Award” will be awarded to the creative with the best idea submitted before halftime feedback on the 11th of September who will receive a brand new iPad Pro. The creative with the 2nd best idea will get one-year subscription of Netflix. And if you have the two best ideas, you have the chance to get both!

http://www.forbes.com/sites/iese/2013/08/23/how-to-be-a-digital-leader/#6f97e334515d - Unless you were born in the 1990s, you are most likely a digital immigrant -

Hey! Do you need Poster and Script Idea for the half time submission? Or only the movie poster? And the script can be submitted after the halftime? Thanks!!

Hi Buschdili. Try to have a much as possible ready for halftime, in this case more is better!

Hi Per, just have a couple of ideas and sketches and am about to develop the poster and script in detail. Question: Do I understand correctly, that I can only use photos, where I already have the rights? Or can I also use stock photos (layout version) as long as I mention the source and where to get the photo for the final version?

Hi frau_brandt. Yes and yes ;)))

Hi Per, When is the deadline for submitting to this project? Thanks! Katie

Hi Katie. All relevant info for the project is easily accessible in the top right corner of the brief. 4 days left for the halftime feedback and another 20 days in the submission period.

https://screencraft.org/2016/08/31/31-must-read-screenwriting-lessons-twilight-zone-creator-rod-serling/ - a blogpost from https://screencraft.org - with lessons from Rod Serling is known as one of the greatest and most prolific genre writers and producers in the history of television. One of them beeing Twilight Zone

Hi creatives. With just 4 more days to go before the halftime feedback we thought we would share some inspiration and insight behind the The Psychology Behind Movie Poster Designs. When designing a poster you have to tread a fine line between instantly establish the genre and the viewers expectations and at the same time not give away too much of the plot. This quote is pretty spot on describing at what length marketers are going to designing their material, including posters: "If they put as much attention to detail into making a movie as they do into marketing a movie, we wouldn't see so much crap coming out of Hollywood."

Please have a read through this article from Fast Company for some excellent data and insights. https://www.fastcompany.com/1815812/psychology-behind-movie-poster-designs

Hopefully there is something of value there for you and we're looking forward to your poster designs.

Hi again all creatives. With just 4 more days to go before our halftime feedback we'd like to make you aware of our updated and super appealing half time prizes. Halftime deadline is this Sunday Sept. 11th. so there is some time over the weekend time for your big push!

Wouldn't you like to win the revolutionary iPad Pro - by many considered to be a mobile Graphic Designer's dream tool, or one years worth of Netflix, for all movie and TV-series buffs out there.

Submit your FILM POSTER DESIGN by Sept. 11 & receive an iPad Pro and/or 1 year of Netflix! The creatives with the best ideas before halftime feedback will receive a brand new iPad Pro and the creative with the 2nd best idea will receive 1-year subscription of Netflix.

Again, I'd like to encourage you to take advantage of the generous creative community here at jovoto to get peer feedback on your ideas. Looking forward to the last minute entries!

Tick tock ; )))

Hello, everyone! :)

Mr. Per, I want to ask you a question which really confuses me a lot and I totally forgot about it, until now. Should we upload here, on Jovoto the PDF version or it is okay keeping the JPEG variants until the end (with the correct formats, of course)? Is the PDF meant for standing-by on our PCs until the project ends?

Thanks in advance! :)

Please upload the highres artwork here ;)))

Alrighty then! Thanks! :))

Can I use stock images, or not? Your brief says no, but then entries have them, plus the pretty infographic says 81% of the best movie posters use photos... and I just do not happen to have any interestingly arranged model or actor photos in my camera. :)

Hi CrossTheLime. Yes, you can use stock as long as the images can be purchased later on in the process. From the brief: _You should only use images: 1.for which you own the full copyright (usage rights) 2. for which you can pass on the exclusive rights to the client if necessary (please highlight the corresponding materials)

Hope this helps!_

But it is stock. I cannot pass on exclusive rights.

I think CrossTheLime is right, many entries seem to be using stock. Also, I think you need a "release form" from every model on every poster, you need permission because of portrait right.

https://en.m.wikipedia.org/wiki/Personality_rights

Many posters have a recognizable model on them. So not just transferable irrevokable exclusive licenses to the images, but a release form from the models also. I could be wrong, I'm not a lawyer...

Also, some entries use freepik.com and their license seems incompatible with Deutsche Bank exclusive license requirements:

You are not allowed to:

  • Sublicense, sell or rent any of FreePik Contents (or a modified version of FreePik Content).
  • Distribute FreePik Contents unless it has been expressly authorized by FreePik.
  • Include FreePik Contents in an online or offline database or file.
  • Offering FreePik designs (or FreePik --Contents modified versions) for download.
  • To use any of Freepik's images as the only or main theme of your designs.
  • Acquire the copyright of FreePik Contents."

If obtaining an exclusive license to the material posted here is important to Deutsche Bank, then maybe this needs to be looked in to...

Hello all creatives. Happy friday and two more days to go before the halftime feedback. To support you we're continuing our series of inspirational blog posts around the art and science of creating an effective movie poster. We wanted to share 25 great movie posters for films that deal with themes around leadership and empowerment – with a few anti-(s)heroes thrown in here and there…

Read more here: 25 Movie Posters That Deserve All The Awards! – Leaders, Heroes & Anti-Heroes

https://www.jovoto.com/blog/creatives/movie-posters-leaders/

Also, I again wanted to highlight the new updated halftime prizes, an iPad Pro and a 1 year Netflix subscription.

Thirdly, I came across two video tutorials on how to get that _movie poster look in Photoshop that could be inspiring to watch: https://www.youtube.com/watch?v=\_nLW3I2SO3g https://www.youtube.com/watch?v=xpX9KeHCc90

Like I mentioned, you still have Saturday and Sunday for one big push! Good luck_

**24 HRS. LEFT UNTIL HALFTIME DEADLINE

Hi guys! Just a very quick reminder that you have another 24 hrs. to submit your poster and script idea before halftime feedback Sunday 24:00 CET. The creatives with the best ideas before halftime feedback will receive a brand new iPad Pro and the creative with the 2nd best idea will receive 1-year subscription of Netflix.

There are a number of great submissions so far so it will be really exciting to see who will walk away with the halftime feedback prizes! The clock is ticking - Tick tock!**

Hi Per, sorry if I've missed something, but I have a question. The two winners from before halftime feedback will be announced now or at the end of the project? Than you!

Do I still have time for the half time prize? It closes 'at 24:00' correct?

Hi all creatives! Wow! Over the weekend there was a huge number of new entries dropping in and as I write this we have a total of 65 ideas submitted! Thank you very much for all your hard work and enthusiasm.

We are preparing the halftime presentation to the client and we will meet with them this wednesday. The halftime winners will be announced at the end of this week. It will be really hard to choose 2 halftime winners from so many great ideas. Also, with so many new entries I have a bit of catch-up to do so please bear with me if I seem a bit slow in responding.

Thank you all, 15 days left for the final deadline!

Per, I haven't obtained a license to do anything with the James Bond property, and I haven't obtained permission from Hugh Hefner for my "Mansion" idea. Which means I can't pass on all rights to Deutsche Babk. I'm actually not even allowed to create these entries, to be honest. Should I delete these two ideas?

The James Bond idea is a parody, and as such fair use: http://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/ but I have to modify my Mansion idea so it doesn't refer to a specific celebrity.

Or is it okay in this case, legally? I'm just using his name, and I drew his caricature, which is fair use...

Hi everyone! Just a very quick and personal thought on this project so far...

We all seem to be conditioned to connect “digital & future” to very dramatic, chaotic, technical and dystopian scenarios - less so to more positive, intimate and personal stories. It seems to be easy to talk about and show gadgets, networks, sci fi tools and flying things but much harder to talk about relationships and personal & human stories.

I definitely can see sci fi posters and scripts making an impact at DB, after all they go very well with the "blockbuster" angle presented in the brief but somehow I'm missing the smaller, more "intimate" ideas.

Just my quick two cents - two weeks to go guys!!!

Hello all creatives! We're super happy to have received the halftime feedback from the client. It's now up, and online, all the way down at the bottom of the brief: https://www.jovoto.com/projects/follow-the-leader/briefing

The client feedback is a moment that is equally nerve wracking and at the same time eagerly anticipated. It's the moment when our ideas get a reality check and we can see how well our ideas are aligning with the clients vision.

I will not go into nitty gritty details of the feedback here but rather encourage you to look at the feedback as a valuable tool to take your idea one step forward.

The overall reaction from the client was positive and enthusiastic but as always there is room for improvement. Sometimes feedback can hurt a bit but rejection and critique is part of the deal as a creative. Please take a moment, or two, to read through it and see if there are ways you can use this to take your project even further.

Good luck everyone - 11 days to go!

Will you have the chance to leave more direct remarks on some/ all ideas? And you know that all we really care about is those halftime extra prizes. ;)

This is a good book on creating character, plot

https://www.amazon.co.uk/gp/aw/d/0692438874/

But there are many more.

And of course robert mc kee's story and Blake Snyder's save the cat! Are classics on cinematic story telling, helps create characters and plot.

Dear creative community,

I’m sure you’re sitting on the edge of your chairs waiting to hear the halftime award results. *drumroll*…

so after a lively internal review of the 67 submissions, we’re super happy to announce the two winners hand-picked by the client!

1st. prize - iPad Pro THE FEEDBACK - by Italo Monteiro and Lucas da Silva

The unapologetic, forward-looking optimism coupled with well-developed characters caught the clients eye. It’s lighthearted approach to leaving your comfort zone and overcoming personal fears fit very well with DB’s perspective on digital transformation. They would like to transmit this theme to their team!

2nd. prize - 1 year Netflix Subscription RISE ABOVE - by StefaniaB

This idea really captured the idea that becoming a digital leader is an ongoing personal development process . The journey is similar to many small (and maybe seemingly insignificant) pieces of the digital puzzle slowly coming together to form a larger image. Congratulations on capturing the client's view on the future of banking and digital transformation.

We also would like to give honorary mentions to the ideas that were very much a part of our discussion. They all captured various aspects of what DB goals with their digital transformation process.

OLD LEADER THE POWER INSIDE ME GAME CHANGERS DEAR FUTURE ME DIGITAL HERO

We now entering the home stretch of this crowdstorm -- 11 days to go! I believe that there is ample time for entering new ideas or refining and developing your existing submissions.

Good luck to all of you. Per

Congratulations, Stefania, Lucas and Italo! :)

That's great! Thank you! :D

Wow! That's amazing! :))) Thank you for the kind words, Per! We are thrilled with this halftime award and to accomplish the client's expectation. Thanks!!!

Thank you very, very much. I am thrilled that our idea was picked by the client. We put a lot of thought and love into it, and we're honored to stand among these great ideas from the community. =D

Congrats Lucas, Italo and Stefania. Well done guys!!!

Congratulation Guys.:)

Nice job, everyone! Huge applause and congratulations for the three of you, jovotans! Take care! :)

Hi everyone. Just wanted to share a bit of cheerleading and encouragement here...

We're getting down to the wire with just 7 days to go before our project deadline. Even if this is one of the longer projects I just wanted to encourage you to make a last push with your ideas, or even submit a brand new idea! If you haven't read through the client feedback, which has lot's of useful info, I quickly picked out what I think are two key points from the client:

_Remember that this project is supporting an internal DB initiative that aims to encourage everyone at DB to become active participants in the digital transformation currently underway. Be sure that your submission is a warm welcome to all employees.

Deutsche Bank likes ideas that include a more intimate, human touch._

We have been on this project for 5 weeks, one more week to go!

Happy friday everyone! We're really getting really close to the finish line of our crowdstorm, today we have 4 days left. I'd like to encourage you to all to make a last hurrah over the weekend to put the finishing touches on your project, or maybe even submit a new idea. Go team go!

Good luck, everyone :) Let's vote!

Hi all creatives.

Our project is now closed and we're moving into the rating period. This is a very important phase of the project where you creatives and the creative community have the opportunity to give your feedback and rate the different ideas. As you all know honest and constructive feedback from the community is one of the aspects that make jovoto unique and we're very proud of how our creatives come together to help each other develop via this feedback. A lot of you have told us that the feedback you get from your peers are one of the most important reasons you are active here.

I'd like to encourage you all to take a few moments to go through the ideas and give them your rating. Below a quick overview on the rating system and how it works:

_As we have already started the voting period, what does fair voting mean on jovoto? Here are some guidelines on what you should consider when voting an idea:

– Rating is anonymous. It is not allowed to trade votes on jovoto. Even if you love an idea and you gave it a 9 or a 10, please don't mention that to the idea owner. – Be sure to read and consider the creative brief. 
– Rate using the full scale from 1-10. By giving a diverse range of ratings you broaden the range of ratings and use the full spectrum and power of the rating system. 
 – If you have friends on the platform and you find it hard to be objective, it’s better not to rate their ideas. 
 – The more you rate the fairer the result – more people more opinions. Broader spectrum. 
– Always be fair and objective! Rate the ideas, rather than the people who submit them 
 – Remember to change your vote if the idea owner has improved his or her idea. 
 Unfair (cheat) votes will be annulled during the monitoring phase.

To read more on rating, click here.

Cheers_

Hi Per. One question, just to make sure: there is a great amount of ideas which the owner has only uploaded the poster (some are pretty good), so the script is missing. Should we automatically give the lowest rate 'cause the brief wasn't fully followed or should we consider something? Thank you.

Wait... mandatory was the grey PDF summary thingy, and the poster in 300dpi. The story was in the PDF summary thingy, as well as in the description.

I just looked if there was any real story, some vague idea of a movie... If they did not upload the PDF summary or 300dpi poster - their loss for not following instructions? Those are mainly meant to make Jovoto's life easier, I would guess, when presenting.

Hey CrossTheLime :) IDK if I understand your point, but maybe I should've written "the script/summary is missing". Based my question on the item 2 under the "Task Definition" section of the brief: "A concept overview in the form of a short story script, storyboard or summary that illustrates the content/plot of the film.". At the same time, the project calls for a film script + poster design a few times over the brief, including in the main title of the project.

If I re-write the question, maybe it should be: how to weigh each item when rating an idea, specially if there is only the poster? Also, what's the script weigh for the project? What's really mandatory?

Cheers!

Hi Rodrigo, CrossTheLime, Per and the rest of the Jovoto people.
The following statement : "EARN €3000 * 2 WITH YOUR POSTER 2 of the 3 jury prizes will go to the creatives with the best poster design! If you are a great illustrator or graphic designer, here’s your chance to earn €3000 * 2 with your inspiring poster design."
brings to point your question. I believe you should vote them separately. Even if they did not upload everything, it cannot stop you to give the highest rating, if you believe the poster deserves it. A poster can tell an entire trailer story if designed corectly. But you should take this in consideration: "You should only use images: 1.for which you own the full copyright (usage rights) 2. for which you can pass on the exclusive rights to the client if necessary (please highlight the corresponding materials)" "And yes, a short film will be produced if one of the scripts or storyboards hits the digital nail on the head." - the trailer may be realized, while the posters are a sure thing.

Hi Tiberiu! You're absolutely right. I had a chat with Olof, from Jovoto, and he also pointed out this part of the brief, so I've already reviewed the ratings I gave before the question. Thank you! Cheers!

It is unbelievable how time just flew away. It's like we were joining this beautiful journey yesterday, but, oh my God, it was two months ago! It is really incredible how we've managed to merge ideas and create beautiful work. I learned a million things joining this project. Helping others grow with me, making things better and better helped me become even more passionate in what I'm doing. We are like in high school here. We joined our path together to create, to evolve, to get feedback, to win, to sense that competition feeling. Now, in the end, we are slowly writing the final words into the last chapter, the book is slowly closing, but it will remain as a beautiful memory in all of us. Final moments are here, the graduation party is just feet away. I want to thank all of you, colleagues for helping me get better, for you, teacher, Per, for reading my mind and blasting my ideas even further. It was a great, great, great, great, great project. Oh my Goodness!

Take care, folks and good luck! <3

Dan, this is so nice! I encountered this project late in the game so I didn't get to participate a lot in the early stages. But I agree this was a really cool project and really cool to watch everyone collaborate and turn out some awesome work. Hope to work with you all on some other projects!

Hi, Hannah! You'll work, I'm pretty sure about this! This crowdstorm was a step forward for all of us and, above all things, it was a way of making us better indirectly. :)

Great minds did great things on this project. Congrats, fellows!

Certanly, there are great works here. I enjoyed a lot the stories and visuals submitted. The project was very original and gorgeous indeed. Congrats and good luck for everybody!

Hi all! Any news or ideas on when the final results will be published???

Hi Dragos, I asked the same thing and the answer was: „this week the final ranking will be done”. I don't know when the jury will pick the lucky 3.

News news, exciting news! Today we announce the first winners in this challenge. Here we go:

Congratulations to the 12 Community Winners voted by you. Check out the ranks to see who won.

The Newcomer Award goes to a team actually: paoramirez and Jeyla – with the idea The Traveler. Welcome to jovoto and keep doing what you are doing, ;)

We'd like to present the Collaboration Award to the Raise of DB in db idea submitted by Andrei Lasc and Bianca Murariu, two creatives who are fairly new to jovoto. Big congrats and we are happy to have you!

The Fairest Rater Award goes to DENISA_S. It's your first win on jovoto. Bravo, Denisa, and keep rating like this. ;)

The Best Feedback Award goes to Lucas da Silva. Thank you so much for your useful comments, Lucas, and congratulations for the double win in this project.

Thank you, Per, for gracefully guiding the creatives, and thank you to everyone who has submitted, commented, voted and upvoted - you all rock!

We'll be back asap with the Client's Choice. ;)

Hey, Diana! Hi all!

Congratulations for everybody who rocked here. Nice job everyone. Keep moving forward! :)

Wow! Wasn't expecting this!!

Congratulations to all winners! It was an awesome challenge, filled with amazing ideas by extraordinary people!

Hi, Diana!

Thank you! I'm trilled to win theses prizes with my first idea ato Jovoto :) Congratulations to all winners for the incredible work. I'm excited to know the jury's choices!

Congratulations to all winners! It was so exciting and awesome journey. Great challenge. Good luck with the jury's choices!

Hi, Diana! Any news on when we can expect the Jury's choice?

It was an awesome project!!!!! Congrats to all!!!!

Congrats to all the winners : )

We have big news today! We are happy to announce that the Jury has decided! The three Jury Awards (incl. license) go to:"The Power Inside Me" by Dan Munteanu"Rise Above" by StefaniaB"Bank to the Future" by lingfa

Big congratulations to you! And thank you everyone who has been following this project. It's been an honor! Cheers, Diana

Wow! Thank you Diana for this awesome news! I'm extremely impressed :D Also, thank you Per for being such an amazing guide! Your feedback made me bring my idea to a superior level!

Congradulation Dan Munteanu & lingfa!

Oh My Goodness! This is like Heaven to me. I have no words to describe my feelings and emotions. Being a 19 yo kiddo, this is my best achievement yet. Thank you so much, all of you for taking part, for making me better, for supporting me. Congratulations to everybody. Stefania, great job, girl! Lingfa, buddy, I'm proud! <3

Kind regards, Dan Munteanu

Big congratulations!!!

Big congratulations to all of you, well done! :)

Hi everyone, Alex here from the Community team :) First of all, I must tell you, we're STILL talking about this crowdstorm and your EPIC movie posters. In short -- WOW :)

We just launched our "Looking ForeWork" crowdstorm that's all about the future of work. I couldn't help but think of all of you who contributed to "The Digital Leader"...you were incredible at capturing your vision for Deutsche Bank's future leader and translating it into a compelling movie poster. "Looking ForeWork" is a bit similar...

Though it calls for magazine content and not film posters (for review by WIRED editors!!), you could design a magazine cover, feature story design, etc.! Take a look at the brief and see what you come up with...remember, this crowdstorm is all about YOU and the way YOU want to work in the future...so make it your own and think BIG :)

If you have any questions, just reach out to our awesome new creative guide, Nils. You can ask questions beneath the brief or even message me -- happy to chat about how to transfer your "Digital Leader" expertise to "Looking ForeWork."

Looking forward to seeing your designs :) Alex

Project terms

The following Project Terms are the legal basis for your participation in this particular project.

In §3 we define the rights that you pass on to jovoto when you submit an idea (for example, you may publish and share your idea on other websites or social media but ensure it is clear it is a submission created on jovoto).

In §4 we define the rights that you pass on to the client (for example, that the client is allowed to evaluate or review your ideas in order to help them make their decision). From §4.2 onwards, you find the details about which rights you pass to the client once the project is completed if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copy rights and clearly marking all third party material in your submission).

Project Terms for the "Follow The Leader" Public Project

1.    Scope

1.1    These project terms supplement the Terms of Use for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.

1.2    By submitting an idea to the project, the creative accepts the terms of use and these project terms.

2.    Right to be Named as Author

By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.

3.    Granting Rights of Use to jovoto

PLEASE NOTE. IMPORTANT

By submitting an idea to the project, the creative grants the rights of use listed in section 3 to jovoto.

3.1    Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first six months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition. 

3.2    jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in the project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.

3.3    The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.

3.4    In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.

3.5    Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).

3.6    In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.

3.7    The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.

3.8    In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.

3.9    jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individual project (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.

4.    Granting Rights of Use to the Client

PLEASE NOTE. IMPORTANT

By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.

4.1    By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.

4.2    By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to the project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.

4.3    The aforementioned rights of exploitation for commercial or promotional purposes include in particular:

4.3.1    The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;

4.3.2    The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;

4.3.3    The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;

4.3.4    The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;

4.3.5    The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;

4.3.6    The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");

4.3.7    The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.

4.3.8    The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.

The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.

4.4    In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.

4.5    Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.

4.6    The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.

4.7    The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.

4.8    The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').

4.9    The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.

4.10    Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.

4.11    The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.

4.12    jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.

4.13    The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.

5.    Creative's Guarantee, Indemnity

5.1    The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.

5.2    The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,

5.2.1    Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;

5.2.2    The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);

5.2.3    Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;

5.2.4    The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;

5.2.5    Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.

5.3    The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.

5.4    The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.

5.5    The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.

6. Deliverables:

In case your design is chosen by the client to be presented in the exhibition you will need to supply the high resolution files of your submissions.