Follow the Leader

Future of BankingRead the BriefSee all IdeasParticipants
Future of BankingRead the BriefSee all IdeasParticipants
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What You Wish For
A bank employee wishes he lived in old times again and finds his wish granted.
1/5

Solution

Kurt worked at a Deutsche Bank branch for decades. Many colleagues around him use more modern tools: video conferencing, online calendars to book meetings, and more.

He doesn't like it one bit.

Then one day, he contemplates how things were better in the good old days, and how he wishes he could go back. A Digital Leader takes pity on him and she decides to grant him his wish. She smiles, blinks her eyes, and --

Poof! He suddenly finds himself back in time in the early days of the Deutsche Bank. At first, he likes returning to this old setting.

But then he finds out things weren't so perfect as he had remembered them. He had forgotten a lot. Things worked rather inefficiently, with paper and dip pen, which he finds hard to write with, long hours, no air conditioning, and more.

He teaches the employees from the past something that is new to them, something not invented yet. And in so doing he learns for himself that new technology will not kill or transform him.

He finds himself despairing to return to 2016.

The Digital Leader walks by again, smiles, blinks her eyes, and --

Poof! He's glad to be back in his own time again. The Digital Leader smiles at him and winks.

He goes by the computer of other colleagues to see what digital tools they are using on their computer. The now is better than the past after all.

Please explain how your poster brings the idea of digital leadership to life?

The poster should convey a bank employee dreaming of better times.

Please provide a summary of your film script/storyboard:

This is a "Genie in a bottle" idea: be careful what you wish for, because it might come true. A bank employee wishes things were like in the good old days. He has his wish granted and discovers things weren't as great as he'd remembered them, and he finds himself longing for modern times and digital tools.

What makes your film poster and script special?

I feel there is a universal truth to the idea that one should embrace new technology. People were afraid of new tech in the past too, and we can now see how that technology enhanced our lives.

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

All art drawn by me. Fonts: bold title font, comic font, vollkorn italic google webfont, an (I believe public domain) movieposter font.

Comments

Show older comments (3)
Khrystyna
Khrystyna Lukashchuk
almost 4 years ago

solid idea! good luck)

AyalPinkus
AyalPinkusowner
almost 4 years ago

Khrystyna, thank you!

fisheye
Deleted User
almost 4 years ago

Nice job here! :)

AyalPinkus
AyalPinkusowner
almost 4 years ago

J P, thank you! :-)

perzennstrom
Per Zennström
almost 4 years ago

Hi Ayal. Great to get so see your 3rd idea. I really like that you have spent some time developing your main character who to me is a softer variation on Ebenezer Scrooge: https://en.wikipedia.org/wiki/Ebenezer_Scrooge I believe that your hero can become really effective if you continue to develop some more flaws but also endearing aspects of him. I do have a bit of a problem with the main thrust of your story however. I believe that if would be better not to focus too much on the time travel backwards but maybe try to develop the second character - the digital leader some more and make sure that there is some give and take between the two.

What if your hero inadvertently becomes a digital leader by mistake? The hero is trying to sabotage everything new and digital but is so clumsy that everything becomes a sucess! By sheer clumsiness - à la Mr. Bean - your hero becomes the toast of the office and finally and a bit grudgingly embraces digital thinking?

Just a few quick thoughts ; )))

perzennstrom
Per Zennström
almost 4 years ago

Also, please have a look at our film poster board for inspiration for the poster. https://de.pinterest.com/jovoto/movie-posters/

perzennstrom
Per Zennström
almost 4 years ago

Hi again, also check out The Producers written and directed by Mel Brooks. The film tells the story of a theatrical producer and an accountant who want to produce a sure-fire Broadway flop. They take more money from investors than they can repay (the shares they sell total more than 100% of any profits) and plan to abscond to Brazil as soon as the play closes, only to see the plan go awry when the show turns out to be a hit. They are so bad at creating a flop that it becomes a huge success!

AyalPinkus
AyalPinkusowner
almost 4 years ago

Per, thank you! That is some great advice!!! That is Blake Snyder's "A Fool Triumphant" genre, films like Being There, Tootsie, Forrest Gump, Amadeus, the old Pink Panther movies, Mr. Bean, Charlie Chaplin. The fool as hero, with an establishment to stand against and to ultimately triumph over. Often, it's the establishment that's exposed as the real fool in the end.

In this case the Fool Triumphant would be like some "court jester" who no one takes seriously until he becomes very successful.

I hesitate to say this, but maybe Fintech companies have been the "Fools Triumphant". But maybe that's the right angle. Deutsche bank is fighting triumphant small agile Fintech companies that were maybe not taken serious enough not long ago, and now they emerge successful and a threat.

Not sure if I can rescue this here idea, I might devote a new idea to that. I can enter ten ideas.

Per, thank you again, this information is very, very helpful!

perzennstrom
Per Zennström
almost 4 years ago

Hi Ayal, we just published a blog post that you might find helpful: https://www.jovoto.com/blog/creatives/5-quick-tips-make-film-trailers-inspire/

AyalPinkus
AyalPinkusowner
Per Zennström
almost 4 years ago

Per, thank you, yes, that was a very helpful blogpost!!!

perzennstrom
Per Zennström
almost 4 years ago

Hi Ayal. Just saw the updated poster and I really like the Pulp Fiction John Travolta reference. I also like the suggestion of a split personality, maybe that could be something to work on. All our superheroes has that personality split and secret persona after all.

Meek and mild mannered vs. Digital Hero maybe?

turb0hp
turb0hp
almost 4 years ago

Great!

alf1
alf1
almost 4 years ago

interesting! and good illustration!

Mariya_
Mariya_
almost 4 years ago

Smart idea team! :)