Follow the Leader

Future of BankingRead the BriefSee all IdeasCreatives
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The Mansion
Two bankers find out about a hot prospect through their social media accounts and race each other.
1/5

Solution

Time crawls along on just another day in the bank branch offices when two phones beep. Two bankers check their phones, look at each other and -- suddenly they are off on a race, sprinting through the corridors and out the building, jumping into their sports cars, they race each other through the city and fly through a gate of a mansion. Back in the office, the other workers look at the screens of the phones the bankers dropped. It shows twitter with a post: "Hugh Hefner: Who can borrow me some money?". Back at the mansion, it is Hugh Hefner's mansion, and the bankers are talking to Hef, surrounded by models in swimming suits. Back in the office, colleagues are creating twitter accounts.

Please explain how your poster brings the idea of digital leadership to life?

The idea is that two bankers (the Digital Leaders) land a dream account, making their colleagues curious about these digital tools. Packaged in a fast-paced action movie.

Please provide a summary of your film script/storyboard:

See description.

What makes your film poster and script special?

Me and my collaborator wanted to add a high-octane, fast-paced racing idea.

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

100% drawn by me. Fonts: bold title font, comic font, vollkorn italic google webfont, an (I believe public domain) movieposter font.