Follow the Leader

Future of BankingRead the BriefSee all IdeasCreatives
Viewing published ideas, sorted by popularity.
The Spacecraft
A thrilling journey through the space towards the Future Planet.
1/5

Solution

The idea seeks to create an allegory of the corporate challenges to the digital transformation of Deutsche Bank and its implications by giving value to the digital leader role through a 50's csi-fi story style where we can see how the main character faces a challenge that seems uncomfortable at first (here the intention of showing the reluctance driven by low trust or fear of the “new” which is more noticeable on the rest of the crew), but after he is aware about how brillant this challenge can be. Finally, after understanding that, the Digital Leader finds the necesary key to empower the crew to reach the goal. By this way the story evokes hope and inspiration by giving a positive and encouraging message (check the entire version of the script).

The story is about a corporative spacecraft crossing the space with the only aim to arrive to the Future Planet where the entrepreneurial dreams of the crew can be fulfilled. Unexpectedly the crew members detect a sort of shiny nebula approaching towards them. The digital leader of the spacecraft will have to investigate and encourage the skeptical crew to face the challenge of the nebula whose enviroment and rules are completely new.

Why a sci-fi genre? I think this genre fits well with the requeriments of the project because of showing a vision of science and technology in the future. Even being used by a hypothetical way that vision incorporates to the science and technology elements a sort of system or structure of how they can work in the futuristic context indide the plot. At this point the vision of the future and its performance is a relevant item related in some way with the forward vision of Deutsche Bank of digital transformation.

Please explain how your poster brings the idea of digital leadership to life?

The poster recreates an important moment of the story when the digital leader makes contact with the shiny nebula for first time. After being a little shocked during some seconds he discovers a big challenge: A new system that offers new tools and information which could empower the crew to achieve its goal succesfully. By this way the idea of digital leadership comes to life by the fact that digital leaders discover, handle and provide new tools by giving conviction to their partners.

Please provide a summary of your film script/storyboard:

The spacecraft of a well-known corporation goes through the space with the aim of arriving to the Future Planet. Unexpectedly, a shiny nebula is detected. Crew members discuss the situation which would mean unfortunately divert the route. The digital leader of the crew ask the captain to wait and goes outside in his vehicle towards the rare but fascinating nebula that shows a smart challenge to the digital leader. Meanwhile the rest of the crew waits worried while the nebula is approaching more.

What makes your film poster and script special?

The script recreates allegorically the aim of Deutsche Bank in its launching to the digital transformation and shows the situation of the digital leader in an exciting 50's Sci-Fi story. The Poster shows all the graphic elements of the genre by an attractive way including the Deutsche Bank ones (the distinctive emblem of the crew and the typical net recreated by the nebula that simbolizes the elements and informations of a new digital era).

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

All the artistic work is mine. Only I have used a mock up in the cover image in order to show the context and an aging texture effect (links attached in each slide). Also I have used the fonts "Voyage Fantastique" and "Aero" dowloaded from http://www.1001freefonts.com/es/index.php