OLD LEADER - Update
A leader doesn't have to be young, sometimes an old wolf will do it better. Find out how!
1/5

Solution

My idea is linked to middle age and old people. Because statistics shows that people over the age of 40 have the biggest amount of money. The thing is, back in the days, they used to do old school business, so it's much harder for them to discover and get comfortable with new technologies. The bank needs to attract people to get involved into the development of the new ways and technologies, but also needs to convince them from the start point that it's better this way, and they have nothing to be afraid of. In order to do this, they should have an example, they should be physically involved from the beginning, so creating a movie with a character who represents them will be very convenient for both sides. Let's find out about the movie.

Please explain how your poster brings the idea of digital leadership to life?

The poster will present a real life situation, an older wolf getting in touch with the technologies and development and becoming a leader in the digital era. The process of getting in touch with the new gadgets and softwares is presented in detail. Most of the people will find themselves in the position of that person.

Please provide a summary of your film script/storyboard:

Year 1978. The main character, let's name it Martin is interested in those times technologies, but he is also a crook and a half-time burglar. In the first part of the movie, some old fraud techniques should be presented using Martin's perspective. In 1983 he is sentenced to 25 years in prison for planning a big robbery on a famous bank. In 2008 he is free again. His brother is a bank manager and helps him get a job. He slowly gets used with technologies and becomes a specialist

What makes your film poster and script special?

The personal touch of the movie, most of the people will find themselves in that character. The way he gets in touch with technologies, the way he finds the world after 25 years in prison, the way he understands how things have changed and how people are doing businesses these days everything will create a personal perspective. People will find out more about digital leadership and new development using Martin's process of learning and adapting to the modern world.

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

Third part materials: city wallpaper, a portrait of Mickey Cohen, our Marty and FarCry and Futura fonts.