GAMECHANGERS (updated!)
An epic journey through history of humans overcoming challenges
1/5

Solution

"Gamechanger: (noun) an event, idea, procedure or a person that effects a significant shift in the current way of doing or thinking about something".

How did we get to where we are now, to our current level of technology and science? Who do we thank for the things we use every day? And most importantly, would we ever get here without leaders? "Gamechangers" is a film about individuals that brought huge advances of humans as species, our sung and unsung heroes, but also about human adaptivness in general. We start the story from our humble beginnings and use the progress of human society to inspire the viewers and juxtapose this incredible progress with challenges of the digital direction DB is undertaking. By placing the tools into the hands of an individual, we show that the tools that shaped our history are nothing without the individuals that will shape our future. This is why both characters on the poster are holding a smartphone - a symbol of the new financial age that DB has stepped into.

Please explain how your poster brings the idea of digital leadership to life?

A central figure dominates the scene with a Frankfurt skyline backdrop. The pose is assuring and powerful - just like a leader has to be.

The distinction between the man who embraced the digital innovation is shown through a digital-like pattern, while other figures in the background are simple, black and white. The composition of characters is a classical "hero with support cast" Holywood poster style.

There are two poster variations - one featuring a man, and another featuring a woman.

Please provide a summary of your film script/storyboard:

Please read the script (PDF below). Also, script is subject to smaller changes in the last scene, to bring into focus more of the digital transformation of DB. Client's input is welcomed.

What makes your film poster and script special?

Both convey a clear and assuring message. They build up from the universal concept of progress and innovation that would inspire the employees of DB get behind the digital challenges that await in the near future. The name of the film implies a change DB is facing as the financial world is entering the era fintech and blockchain technology. The expectations and needs of digital customers have changed, too. It's up to the people within banking system to reflect on these needs and change the game!

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

All text is mine. Shillouettes and backgrounds downloaded and adapted from Freepik.com. Mockup image backgrounds are from Deviant.com.