The future has been here before
Taking the edge of the digital transition


The concern of employees as I understand it, is rooted in fear of what is coming. My idea for the film, is to show that, society has always been in some sort of transition, and the "fear" they might have, others had as well. However it works out for the best. Other point in my idea is, to explain what the leaders role is. Normally transitions, optimization and such, have the notion of downsizing embedded. This notion creates, resistance, which is understandable. It´s important to explain and create the role af a leder, as someone who is there to help them make technology work for them, not against them.

Please explain how your poster brings the idea of digital leadership to life?

It humanizes the (digital) leader. Term “digital leader” might be abstract to some. Words are needed to create understanding of functions of a digital leader.

Please provide a summary of your film script/storyboard:

Fly over urban area where lights guide the traffic. Fly over rural area. Inside the stable, cows are waiting for an automated door to open, for them to walk out. Male, late 30´s, entering the building, walking towards the elevator. We see the buildings digital and electrical infrastructure as x-ray. A grayish figure with smart electronics glowing, information flows around him. He enters an apartment, family around the table having the breakfast. On farm, the farmer is guiding a class of children

What makes your film poster and script special?

It takes the edge off. Digital transformation is scary, like any technology. People are afraid to lose jobs to automated processes. This idea is about showing them the possibilities for a more meaningful presence. Not less work or smaller workforce, but meaningful and more sustainable activities.

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

The work is original. This simpel version (1st draft) was created in MS PowerPoint, using clip art embedded in the program.