The digital leadership is represented by CAPTAIN DIGITAL, a smart banker with the appearance of a digital cyber superhero. He wears cyber glasses and holds a superhero shield. CAPTAIN DIGITAL stands for digital change and protection of Deutsche Bank virtues.
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Hi Lingfa. Welcome to the DB Digital Leader crowdstorm. Great to have you here.
Wow - really great job, I'll start with the poster. These types of references to popular movie superheroes will work well we suspect and you have set the expectations and established the genre right away. Great!
Have you thought of making an second poster starring a woman? I suspect a double whammy like that could sit really well with DB. Imagine the two posters side by side...
Regarding the script I get an over-the-top, old 70's 80's commercial vibe. (I could easily see Will Farell in the starring role) What about if you make the hero even more comical and human - and even a bit of anti-hero. Maybe the hero would turn out to be somewhat clumsy and drop the cake on the floor??? Again a Will Farell moment? Or The Hang Over I, II???
The reason I say this is that in your slides I see that our hero is ALWAYS wearing his VR glasses/headset = a bit silly and great.
If you like this comical spin on the script the text on the poster should be re-written to reflect this - full of hyperbole and comical over-the-top statements. Also you would have to introduce some comical elements into the poster...
Every comical hero has a silly sidekick - what about putting his dog in the poster?
Add some clever movie titles to further make the DB connection.
OK - this turned into a long ramble. Would love to hear and see what you make of it. Only the weekend left before halftime feedback - Tick Tock ; )))
Hi Per, thank you very much for advices and ideas, I was very busy with my other posters though. Anyways I read the half time feedback of the client, I now tried to reinvent my super antihero to more personal authentic character, who will tell his own story of approaching digital issues. Therefore I recreated the poster, all the superhero attributes are now half transparent in order to put more emphasis on the main character. What do you think?
Hi, Lingfa! :)
Your poster is nice. Try to add a little blur to the lens flare in order to be more realistic.
Good luck and take care!
Cheers! :D
That's a Captain America shield and I'm not sure db would want to give Marvel a reason to sue them.
... also, your script has gotten people's attention with it's over-the-top comical angle.
Earlier on I made some comments about possibly aligning the poster more with the script by maybe introducing the hero's dog as the comical/silly sidekick...
What do you think about that? Again, just suggesting...
joanaf, thank you so much! You are my idol on jovoto, so many outstanding projects in your portfolio!
woooooou with your amazing work the idol is you ... what a compliment ;-))
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