YOUR NEW BEST FRIEND / A metaphor for a digitalization


We would like to propose an interactive approach for the storyboard, and for the storyline. In our opinion, DB employees are the ones whose own stories needs to be out there and they have to be part of the “show”. Thereby, the bank could hire professionals for the fine tuning and realisation, but the story itself should be made by the employees!

Please explain how your poster brings the idea of digital leadership to life?

DB could create an internal platform where employees could fill the questionaries in (to be made by hired proffesionals) or write something that, for them, reflects all the values that are created, transferred or need to be, in order for the bank to be a digital leader. In addition, they will be able to say what they think digital leader from their perspective is, and how it can or will affect the working environment and day-to-day business. an open-ended platform, where employees would give the

Please provide a summary of your film script/storyboard:

We proposed a different approach and direct employee insight and stories. They would be the ones who made the script through an open-ended platform, where employees would give the “meat” for the script. Later on, the hired professionals, would make the storyline out that, and make posters, billboards and short movies.

What makes your film poster and script special?

YOUR NEW BEST FRIEND / A metaphor for a digitalization

The need for change and digitalization is pictured through the robot, while the organisation through the employee. Since the digitalization is inevitable and whoever comes to it first, he will have the advance over the competition. Thereby, the robot also pictures the DB as leading organisation in its field. In plain words, robot pictures digital leadership and guides the employee.

DB Deutsche Bank the digital leader

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

modified graphics from