Follow the Leader

Future of BankingRead the BriefSee all IdeasCreatives
Viewing published ideas, sorted by popularity.
THE COLLECTIVE
A curious composition that captures the story of The Collective - many ideas embodied in one man.
1/5

Solution

The Collective (The Narrator) poster represents how many ideas come together in a certain time to create one vision, one universal understanding. The movie teaches how each time someone has a thought, it is transmitted in space. The Narrator has the ability to collect all these ideas and manage them. He is motivated by trying to find his own identity. What's not clear is if these are his own memories, if he is training in a virtual reality simulator, or if he is in fact real or a digital consciousness. When he wakes up the final time, he inexplicably is back at the start of the adventure - although this time knowing who he is and armed with a world of digital information. The moral is that we are all connected and we are all The Collective.

Please explain how your poster brings the idea of digital leadership to life?

Digital bits are represented as ideas and visualised by the Deutsche Bank logo elements that come together to form a geometric structure - the pyramid. Only a high intelligence working together could achieve such a monument. This invokes a feeling of accomplishment for the viewer, inviting them to be a Digital Leader themselves.

Please provide a summary of your film script/storyboard:

The Narrator wakes up in strange surroundings without his memory. A lab? Time passes arbitrarily, moments defined by what 'the assistants' tell him and his own memories. His landscapes become increasingly surreal arriving at a 'digital desert'. At the conclusion of his adventure, it is revealed that his memories were in fact not his own, but rather a collective of ideas that the entire world had about digital ideas. It is not clear if he was in a virtual reality training simulator or reality.

What makes your film poster and script special?

This carefully composed poster is special in it's ability to convey a concept based on being seemingly complicated yet realising we all have the mindset to organise with clarity, the human intuition of logic. Deutsche Bank blue compliments with dawning desert sky with the main character looking with a thoughtful curiosity that reflects the viewers own pondering. Ideas are represented by DB logos as a 'collective' - a visual representation of the moral and story proposed.

Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:

  1. Sky - The (modified) free stock background image (cropped sky) was provided by 'Aneta Ivanova' on 'Unsplash' at: https://unsplash.com/photos/tPKQwYHy8q4
  2. Main Man - The (modified) free stock character image was provided by 'Andrew E Weber' at https://stock.tookapic.com/photos/25912
  3. Silhouettes - The (modified) free stock photo was provided by 'Martin Wessely' at http://tumblr.unsplash.com/post/71804712477/download-by-martin-wessely